Scope Media
Sharing Your Stories

Wānaka PR consultancy Scope Media scoops national award

Wānaka PR consultancy Scope Media scoops national award

Wānaka communications consultancy Scope Media has won a top national award at the prestigious Public Relations Institute of New Zealand Awards.

The boutique marketing communications and digital PR consultancy won Best Small-to-Medium PR Consultancy of the Year Award in Auckland on Friday night.

Scope Media managing director Celia Crosbie says the awards entry process was a robust exercise, requiring entrants to demonstrate strategic thinking with clients, the ability to deliver against a brief and provide evidence of success – both for clients and commercial results for the business.

“This is the award we’ve had our sights set on for several years but we haven’t felt ready to enter till this year,” Crosbie says. “Our extremely talented Wānaka-based team of marketing communications professionals punch above our weight in the work we do across the district and nationwide, but to be recognised formally as one of the best in the business is so awesome.”

The entry included case studies of work that Scope Media produced over the past year – notably, the Home for Healthier Business talent attraction campaign for Queenstown Lakes District Council’s Economic Development Unit, and a regular glossy lifestyle magazine, Property Style, for New Zealand Sotheby’s International Realty that has a 30,000 circulation nationwide and has become an essential marketing tool for the real estate company.

The judges’ citation says: “Scope Media is an excellent example of a small consultancy displaying resilience, entrepreneurial commitment and adaptability in the face of extreme business adversity. When the Covid pandemic caused a collapse of the tourism and hospitality industries in their local community, Scope had the confidence and the creativity to offer affordable PR strategies and programmes that enabled it to continue to grow its revenues. As well as working on a project to diversify the Queenstown Lakes District economy, Scope Media became a registered service provider to tap into Government funding for local tourism companies and provided much-needed marketing support for dozens of local businesses.”

Crosbie adds: “We care about our community and are passionate about helping brands and communities flourish, so it made sense for us to design packages to help local businesses that are doing it tough. We’ve been able to continue making meaningful connections with our people and place, through the privilege of being able to tell their stories.”


Scope Media managing director Celia Crosbie (left) and senior communications consultant Rebecca Williamson, at the PRINZ Awards in Auckland.

For more information, please contact:
Scope Media managing director Celia Crosbie
P: 021 816 812

About Scope Media
Scope Media is a boutique marketing communications consultancy that specialises in digital PR. The consultancy helps brands gain visibility through the power of authentic storytelling, personal connections and digital insights. Scope Media offers strategic communications, crisis communications and reputation management, community engagement and stakeholder relations, digital PR, media relations and media releases, editorial and special publications, website copywriting for SEO and digital advertising.

About the PRINZ Awards
The PRINZ Awards recognise excellence in the New Zealand’s public relations and communications industry, promoting continuous improvement and celebrating best practice. This year’s awards attracted 86 entries. Entries were assessed in a rigorous three-stage judging model involving more than eighty Life Members, Fellows and senior practitioners of the Institute with the assistance of international colleagues.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.