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Wanaka optometry practice Eyes on Ardmore announces rebrand to ‘OCULA’

Wanaka optometry practice Eyes on Ardmore announces rebrand to ‘OCULA’

November 25, 2016. For immediate release

Nationally-respected Wanaka optometry practice Eyes on Ardmore has rebranded as OCULA, coinciding with business expansion into Queenstown.

The award-winning Wanaka business, renowned for its investment into innovative and cutting-edge eye care technology, unveiled the new brand name to key clients and healthcare professionals at its Ardmore St premises last night.

“OCULA is a play on the Latin medical term ‘ocular’, meaning a connection with the eyes and vision. Our brand name is designed to be a little obscure, as we didn’t want to be pigeonholed into traditional optometry – we wanted a name that wasn’t going to limit us to the status quo and allow us to continue to push boundaries,” principal optometrist Danielle Ross explains.

“Even though Eyes on Ardmore is a household name in Wanaka, we felt it was too restrictive – not just for location, but also for growth; the brand was no longer true to the innovative and progressive business it has become.”

Ross is the Southern Lakes’ only qualified behavioural optometrist, a contact lens specialist (orthokeratologist), a qualified paediatric optometrist and an eye disease specialist. She bought Eyes on Ardmore in 2011 and has since then invested $250,000 in new, state-of-the-art equipment to prevent and manage eye disease.

“OCULA’s promise is two-fold: The most technologically-advanced eye examinations available by expert optometrists offering leading treatment solutions and, secondly, the finest collection of unique and quality eyewear to help define personality and style. OCULA is benchmarking itself to New Zealand’s and the world’s best, and aims to bring world-class optometry to Wanaka and Queenstown,” Ross says.

She recently purchased Queenstown optometry practice Bridgman & Dean and will launch OCULA in a new premises in central Queenstown next month.

“A second boutique is our natural evolution,” Ross explains. “Over the past five years, we have been growing rapidly. Expansion enables us to continue this momentum and bring on a number of key personnel that will help manage our development into the next growth period. Growth allows us to continue reinvesting into the business – for our staff in terms of training, getting more cutting-edge of technology for the benefit of our patients as well as using the profits of smart business to further philanthropic causes.”


Photo caption: OCULA principal optometrist Danielle Ross and business partner John Winstone at the OCULA brand launch in Wanaka last night.

For more information, please contact:
OCULA principal optometrist Danielle Ross
(03) 443 5103

OCULA is a leading optometry practice based in Wanaka. Owned by principal optometrist Danielle Ross, OCULA specialises in leading clinical eyecare and selling unique, high quality, fashion-forward eyewear. OCULA is focused on providing the highest possible standard of care to ensure people’s eyes maintain optimal health, and to identify and treat avoidable blindness. The practice also offers IPL therapy for the treatment of dry eyes and has a state-of-the-art Ocular Cohernece Tomography (OCT) machine – enabling patients to receive advanced preventative examinations and allowing the opportunity for specialist outpatient services to be accessed in the resort. OCULA (formerly Eyes on Ardmore) won the Outstanding in Professional Services category at the inaugural Ignite Wanaka Chamber of Commerce Business Awards, in November 2016.


Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.