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Wanaka A&P Show contributes almost $10.9 million to local economy

Wanaka A&P Show contributes almost $10.9 million to local economy


The 2015 Wanaka A&P Show brought almost $10.9 million worth of direct economic benefits to the area, an independent study has found.

The report, prepared by Opinions Market Research Ltd, reveals that the total expenditure by trade exhibitors, volunteers, spectators and competitors over the two-day event in March was an estimated $10,864,638.97. No economic multipliers have been applied.

Of this, non-local Show attendees contributed an estimated $8,143,382.11 or – 75 percent – of the expenditure impact: “This amount represents the ‘new money’ brought into the Wanaka economy because of staging this event,” the report says.

Local attendees contributed an estimated $2,721,256.86 – or 25 per cent – of the expenditure impact.

Average length of stay in Wanaka was 2.6 nights.

“Special events such as the Wanaka A&P Show provide important recreational opportunities for local residents as well as forming a fundamental component of the destination’s tourist attractions,” the report says.

“The event has an economic impact in both increasing opportunities for new expenditure within Wanaka by attracting visitors to the region as well as retaining the expenditure of locals who, in the absence of local events, would travel elsewhere in pursuit of leisure activities.”

This year’s Wanaka A&P Show, held on March 13-14, attracted a record 35,000 people and was the largest-ever in the event’s 78-year history, in terms of size and entry numbers. This is the first economic impact report undertaken for the Wanaka A&P Show.

The report reinforces what Show owners the Upper Clutha A&P Society have believed for a long time, Show coordinator Jane Stalker says.

“Every year the Wanaka A&P Show attracts people from all over New Zealand to Wanaka for our special two-day event. We are proud to deliver a nationally-recognised, community event and are delighted to have the direct economic benefit quantified,” she says.

“We are also thrilled to learn from the report that we achieved a 97 per cent satisfaction rating from our visitors. People love coming to the Show and returning every year.

“The Wanaka Show is an important rural and community event, bringing town and country together. It’s run by a not-for-profit society and we are also focused on giving back to the community each year in return for their support at the Show. Last year we gave more than $80,000 to community groups and organisations following the 2014 Show,” Stalker says.


About the Wanaka A&P Show
The Wanaka A&P Show is one of New Zealand’s largest agricultural and pastoral events, attracting more than 35,000 people each year. Run over two days and set on picturesque Showgrounds overlooking Lake Wanaka, the Show includes traditional features such as equestrian and livestock events, home industries displays, wool classing and hundreds of trade stalls. Host of the famous Beef & Lamb NZ Golden Lamb Awards (aka The Glammies), the Wanaka Show also runs novelty events – like the famous Jack Russell race – and entertainment. Where town meets country, the Wanaka Show is fun, informative and worth every effort to attend. Next year’s Show is held on March 11-12, 2016.

For more information, please contact:
Show Coordinator Jane Stalker: (03) 443 9559
Visit the Wanaka Show website or follow on Facebook.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.