Fronting the media takes a bit of coaching and it’s essential that your company spokesperson is familiar with what’s required. Whether you require experience in dealing with television, radio or print media, we offer training packages to assist you and your staff.
Scope Media offers media training to businesses in Queenstown, Wanaka and further afield. Experienced former journalists ourselves, we know what to expect.
Want to be a Facebook whizz or a Google Search Ad master? Training yourself or your team in these platforms are invaluable skills that will last a lifetime in today’s increasingly complex ad market. We provide the necessities to get you understanding the ad auction environment, so that you can win audience reach and attention at a lower cost than your competitors.
We specialise in and provide training for: Facebook Business Manager, Google Ads Manager, Display & Video 360.
Our training sessions cover:
- Choosing the correct KPIs and how to track them
- How to select ad formats that will best meet your KPIs
- How to set up campaigns
- How to evaluate campaigns based on audience and content performance
- How to take performance as learnings and apply them to your next campaign set up