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Top winery Wooing Tree proposes vineyard village in Central Otago

Top winery Wooing Tree proposes vineyard village in Central Otago

MEDIA RELEASE FROM WOOING TREE VINEYARD, CENTRAL OTAGO
December 6, 2016. For immediate release

Leading Central Otago winery Wooing Tree Vineyard has today released plans that will enable the development of a boutique residential and commercial space designed to complement its wine business in Cromwell.

A zone change will need to be granted by the Central Otago District Council (CODC) to facilitate the development of the proposed Wooing Tree Estate, which is pegged for the vineyard’s 26-hectare site between SH6, SH8B and Shortcut Road. While Wooing Tree Vineyard will remain at the site, the new development could include various community amenities, tourist attractions, retail, accommodation and prime housing lots.

Wooing Tree partners, Geoff and Jane Bews and Steve and Thea Farquharson, believe the change would allow a more fitting development for the growing town than is currently provided for under the existing zoning.

Designed to accommodate the regional population growth and further enhance Cromwell’s appeal as a premium wine and tourism destination, Wooing Tree Vineyard co-owner Geoff Bews says the plan they have developed is a step towards growing Cromwell in a way that will support its tourism, wine and residential interests.

“Tourism development is key for Cromwell and this project offers the opportunity for boutique visitor accommodation and activities, as well as community amenities for locals,” he says. “We want to support the growth of Cromwell by creating a desirable living and lifestyle space, featuring sections of various sizes and an exclusive business area, all the while retaining the feeling of a vineyard village. Our plans provide for far more attractive and suitable growth than the large lot rural residential sections currently allowed.”

Site concepts have been drawn up by resource management and landscape planning experts Vivian & Espie. Ten per cent of the proposed development is allocated to commercial activity, while the remaining 90 per cent is reserved for grape vines, residential lots and open spaces. The iconic Wooing Tree, which the vineyard is famously named after, will take pride of place in a public green area. The development would also provide access to Cromwell’s town centre and complement the new cycle trail which is proposed to link Cromwell to Clyde, Wanaka and Queenstown.

Wooing Tree Vineyard will seek to change the zoning to a mix of low- to high-density residential and light commercial. The partners invite informal public feedback on the proposed development before lodging the application with the CODC in the new year.

“Our vision is to create a community asset that locals will be proud of, as well as a destination that visitors will enjoy and want to return to,” Bews says. “It’s also of paramount importance for us to ensure that the same care and attention of which we instill in our wine is applied to the development of our land.”

Proposed infrastructure changes include a new roundabout at the intersection of SH8B and Barry Ave, which would serve as the main entry and exit route to Wooing Tree Estate. A secondary access point along Shortcut Road is also outlined.

“Throughout the entire process of planning and potential development, it will be business as usual for Wooing Tree Vineyard,” Bews adds. “We will continue to operate from our premises at 64 Shortcut Road and remain committed to making superb Central Otago wine.”

ENDS

Photos:
Wooing Tree Vineyard directors Thea and Steve Farquharson and Jane and Geoff Bews

For more information, please contact:
Steve Farquharson, Wooing Tree Vineyard co-owner
021 944 471   steve@wooingtree.co.nz

Geoff Bews, Wooing Tree Vineyard co-owner
021 944 472    geoff@wooingtree.co.nz

About Wooing Tree Vineyard
Established in 2002, Wooing Tree Vineyard is a family owned and operated vineyard situated in the heart of Cromwell, Central Otago. The 26-hectare award-winning vineyard is predominantly planted in pinot noir of multiple rootstocks and premium clones to give variety and complexity. Owned by Stephen and Thea Farquharson and Jane and Geoff Bews, Wooing Tree Vineyard is committed to producing top-quality grapes and wine. Located at 64 Shortcut Road, Cromwell, the cellar door offers wine tastings, sales and platters every day from 10am to 5pm. The vineyard is also available for weddings and functions. www.wooingtree.co.nz

Rebecca Williamson
Written by Rebecca Williamson
An accomplished writer and editor, Rebecca has worked for NZ’s top-selling magazines and publications, and honed her PR communications skills in Melbourne. She brings extensive insider knowledge of NZ and international media, knows how to craft compelling copy, and can get your story or organisation noticed.