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Stage one of Cromwell’s new Wooing Tree Estate development released

Stage one of Cromwell’s new Wooing Tree Estate development released

The developers behind Cromwell’s highly anticipated new neighbourhood, Wooing Tree Estate, have just released the first sections to the public.  

Offering sites in a prime location over a 25.4ha site, Wooing Tree Estate is being developed alongside the iconic Wooing Tree Vineyard. Vineyard owners Steve and Thea Farquharson are retaining their award-winning winery in amongst the mixed residential and boutique business estate, which will surround the town’s famous Wooing Tree.

Stage 1a and Stage 1b of Wooing Tree Estate comprises 26 lots, ranging from 500sqm–1000sqm. Priced from $295,000 to $595,000, three sections have already sold in two days. Stage 1 landowners will be able to start building in February 2021.

The release of the first sections is the latest milestone for the project, which began in 2017 with a plan change to convert the land to a mixed-use residential area. The Farquharsons engaged experienced development managers Veros Property to help realise their vision.

“We have re-zoned our land to develop a boutique vineyard estate, offering opportunities for a mix of premium residential homes adjacent to our cellar door and new retail and hospitality village, which will be the beating heart of the wonderful new neighbourhood,” Steve Farquharson says.

“We’ve put a lot of work into the Wooing Tree brand over many years. We don’t want to lose that prestige or importantly the grapes we are so famous for, so there will still be a significant number of vines surrounding the new sites, making this a unique offering in the market.”  

Although some vines will be relocated to make way for the new development, the existing character of the land will be maintained. Stage 1 occupies the vacant part of the site, so no vines will need to be relocated at this stage.

Veros Property senior development manager Sean Haynes says the company is thrilled to be part of the exciting project: “We believe strongly in the neighbourhood we are creating; it will be an invaluable part of the Cromwell community. Wooing Tree Estate is unlike most property developments we’ve worked on. We have put together an experienced and skilled team who can deliver an excellent, master-planned community.” 

Respected Queenstown landscape architect firm Baxter Design has been brought on board as master planners for the whole development, and also to establish a cohesive design for the homes at Wooing Tree Estate. Baxter Design have been responsible for many high-end residential and urban design projects throughout Central Otago, including Blanket Bay and Millbrook, as well as winning a recent ‘Outstanding Design’ award for the new Cromwell Town Centre Upgrade.

Haynes says Wooing Tree Estate has attracted the interest of families from around the country as well as from expats and retirees. “The Wooing Tree Estate will be a great place to bring up kids, live and work from home remotely or retire in. This will be a special neighbourhood, surrounded by vines, green lanes and open space, and where the kids can walk to school. Where you can take a walk around the lake, go water skiing or fishing, climb a mountain, ride a mountain bike – then go out to one of a multitude of local restaurants or vineyards for dinner. It’s all right on your doorstep.” 

In light of COVID-19, Haynes recognises that it is a testing time to be launching a new subdivision. However, this is not a normal, run-of-the-mill project, he says: “Veros remains focused on the long-term development of Wooing Tree Estate and although the market has created some short-term uncertainty, it hasn’t changed the enduring value of what this development and living in Central Otago offers.” 

To learn more about Wooing Tree Estate, view the development master plan, or register interest in a section, visit the Wooing Tree Estate website


For more information on the development, please contact:  
Sean Haynes, Veros Property
027 556 0111

For more information on Wooing Tree Vineyard, please contact:  
Steve Farquharson, co-owner, Wooing Tree Vineyard
021 944 471 

About Wooing Tree   
Established in 2002, Wooing Tree is a family owned and operated vineyard situated in the heart of Cromwell, Central Otago. Wooing Tree specialises in pinot noir, rosé, Blondie (a still white wine) and Tickled Pink (a sweet rosé) all from pinot noir, pinot gris and chardonnay. Wooing Tree makes pinot with passion and welcomes guests for a love affair with Central Otago wine at their striking villa-style cafe and tasting facility. With a relaxed, family-friendly atmosphere, Wooing Tree’s knowledgeable staff offer wine tastings as well as lunch and a children’s menu. The cellar door is open seven days, with the entrance off Shortcut Road. 

About Veros Property
Based in the North Island, Veros Property is a multi-disciplinary professional property services company specialising in development management, project management, strategic property advisory and asset management. The company has a reputation for shaping ideas into successful projects.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.