Wānaka communications agency Scope Media has won silver at the 2021 national Pressies Awards for its work on a campaign to help diversify the Queenstown Lakes District economy.
At the New Zealand Commercial Communications Council’s annual awards for the public relations, experiential and social media industry this week, Scope Media won a Silver Award in the Best Use of Media Relations category.
The agency was also a finalist in Best Strategic Thinking, Most Innovative Campaign and Best Strategic Thinking for the campaign, which promoted the new Home for Healthier Business brand, which arose out of Queenstown Lakes District Council Economic Development Unit’s (EDU) response to Covid-19.
Scope Media partnered with Queenstown design and advertising agency Feast Creative to deliver the project for the EDU. Feast Creative also shares the accolades.
Home for Healthier Business is a pilot that aims to attract a small number of entrepreneurs and team builders to make the move to the district, in a bid to help diversify the tourism-driven economy.
The key elements at the heart of the campaign include a website – which acts as an inspirational yet functional tool for people looking to move to the district – case studies to showcase other team builders who have already walked the path, and a stakeholder relations plan that helps the local Queenstown and Wānaka communities spread the word to potential candidates.
Believed to be the first of its kind in New Zealand, the Home for Healthier Business website doesn’t just include useful information about the locations and communities within the Queenstown Lakes District – it also features a bespoke Knowledge Hub that acts as a lead-generation tool for the EDU to personally reach out to people who enquire.
Scope Media managing director Celia Crosbie says the award is testament to the hard work of the team of five Wānaka-based marketing communications consultants, as well as the Feast Creative team and QLDC’s dedicated Economic Development Unit team.
“This has been a really worthwhile project and it was a privilege to be able to deliver a communications strategy and quality, authentic content that achieved great results for the EDU.
“Media relations was a critical element of the campaign, to get the message out to a wider audience. Our team comprises former journalists so it’s an area of expertise we pride ourselves on. It’s an absolute honour to be recognised alongside top-tier global and national agencies who are doing amazing things for their clients, too.”
Scope Media was the only South Island communications agency to be named as a finalist or win an award.
Winners and finalists at the 2021 Pressies Awards can be viewed here.
For more information, please contact:
Scope Media managing director Celia Crosbie
P: +64 21 816 812