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Scope Media’s Wanaka copywriting goes to Silicon Valley

Scope Media’s Wanaka copywriting goes to Silicon Valley
Wanaka Open For Business booklet
Wanaka Open For Business booklet

Queenstown and Wanaka copywriting experts Scope Media has recently produced a slick-looking booklet on doing business in Wanaka that went all the way to Silicon Valley.

Our client, the Wanaka Chamber of Commerce, asked us to write and put together a special document that would attract international companies to come to Wanaka for business.

Wanaka offers the ultimate package for business and life in general – it’s the perfect mix of people, place and lifestyle.

The brief was to research and write relevant, lively copy that informed businesses about the benefits of setting up a satellite office in the resort town – and then put it together with great design work.

We included information on Wanaka’s infrastructure, services and proximity to major education institutions, as well as information about Wanaka’s great lifestyle and the local and national economies.

The catch was, we needed to act fast – the booklet was to be flown to Silicon Valley to be given to a Xero director within a week. That meant sourcing images, booking the printer, Sorted Print & Design, and engaging a designer, the fabulous Davinia Proctor of Blend Creative. The whole project was turned around in four days, from receiving the brief to the finished product.

Check out the booklet here: Wanaka Open For Business booklet

The Wanaka Chamber of Commerce and partner #GigatownWanaka were stoked with our work and we were really happy too. There’s nothing like a tight deadline to get the adrenaline pumping.

Need help writing and producing a document for your business? We’d love to hear from you.




Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.