Scope Media helps Wanaka Show get great media coverage
Last weekend, tens of thousands of people flocked to Wanaka for a much-loved annual event – the Wanaka A&P Show.
It was the talk of the town, and two glorious days of sunshine just added to the buzz of this traditional agricultural event, where town meets country on the shores of Lake Wanaka.
Scope Media is thrilled to have been asked to look after the public relations, communications and marketing of the 77th Wanaka A&P Show to help it get great coverage.
We began last year by liaising with stakeholders and long-lead media, to ensure the event was in people’s calendars.
Top Kiwi glossy magazines North & South and NZ Life & Leisure both ran the event in their March 2014 editions:
We also worked closely with MediaWorks to secure respected broadcaster Marcus Lush as the Show’s celebrity guest. Marcus thoroughly enjoyed himself and, while he was at the Show, he crossed live to RadioLIVE’s Saturday morning Garden Show – talking about the Wanaka A&P Show to a nationwide audience.
The event was also listed on the RadioLIVE website Events page.
We also project-managed Wanaka Show’s new website design with clever Wanaka company Blend Creative. Scope Media took care of the web copywriting.
Scope Media also wrote press releases in the lead up to the Wanaka event. With a focus on a Queenstown and Wanaka audience, all local media picked up our stories. Coverage was prominent in the weeks leading up to the Show, ensuring the event was at the forefront of people’s minds.
More than 20 media, including 3 News, Rural TV, Country TV, Otago Daily Times, Southland Times, The Mirror, Central Otago News, Southern Rural Life, Radio Wanaka/Wanaka Live and the Wanaka Sun attended.
Scope Media also managed the Wanaka Show’s social media. We set up a Facebook page, Twitter handle, YouTube account and Google+ account and helped provide relevant content in the lead up to the event. During the week of the Show, we reached almost 10,000 people on Facebook and almost 2000 were engaged.
With record crowds attending the Show – an estimated 32,000 people – Scope Media was stoked to be a part of it!