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Scope Media helps Wanaka Show get great media coverage

Scope Media helps Wanaka Show get great media coverage

Last weekend, tens of thousands of people flocked to Wanaka for a much-loved annual event – the Wanaka A&P Show.

It was the talk of the town, and two glorious days of sunshine just added to the buzz of this traditional agricultural event, where town meets country on the shores of Lake Wanaka.

Scope Media is thrilled to have been asked to look after the public relations, communications and marketing of the 77th Wanaka A&P Show to help it get great coverage.

We began last year by liaising with stakeholders and long-lead media, to ensure the event was in people’s calendars.

Top Kiwi glossy magazines North & South and NZ Life & Leisure both ran the event in their March 2014 editions:

Wanaka Show in the March edition of North & South
Wanaka Show in the March edition of North & South

 

Wanaka Show NZ Life and Leisure
Wanaka Show NZ Life and Leisure

 

 

 

 

 

 

 

 

 

 

 

We also worked closely with MediaWorks to secure respected broadcaster Marcus Lush as the Show’s celebrity guest. Marcus thoroughly enjoyed himself and, while he was at the Show, he crossed live to RadioLIVE’s Saturday morning Garden Show – talking about the Wanaka A&P Show to a nationwide audience.

Wanaka Show Marcus Lush

The event was also listed on the RadioLIVE website Events page.

The Wanaka Show features on RadioLIVE's Events page
The Wanaka Show features on RadioLIVE’s Events page

 

 

 

 

 

 

 

We also project-managed Wanaka Show’s new website design with clever Wanaka company Blend Creative. Scope Media took care of the web copywriting.

Scope Media also wrote press releases in the lead up to the Wanaka event. With a focus on a Queenstown and Wanaka audience, all local media picked up our stories. Coverage was prominent in the weeks leading up to the Show, ensuring the event was at the forefront of people’s minds.

Wanaka Show ODT Wanaka Show Messenger

 

 

 

 

 

 

 

 

 

 

 

More than 20 media, including 3 News, Rural TV, Country TV, Otago Daily Times, Southland Times, The Mirror, Central Otago News, Southern Rural Life, Radio Wanaka/Wanaka Live and the Wanaka Sun attended.

TV cameras on Prime Minister John Key at the Wanaka Show
TV cameras on Prime Minister John Key at the Wanaka Show

Scope Media also managed the Wanaka Show’s social media. We set up a Facebook page, Twitter handle, YouTube account and Google+ account and helped provide relevant content in the lead up to the event. During the week of the Show, we reached almost 10,000 people on Facebook and almost 2000 were engaged.

With record crowds attending the Show – an estimated 32,000 people – Scope Media was stoked to be a part of it!

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.