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Scope Media helps meMINI get national and international media attention

Scope Media helps meMINI get national and international media attention
meMINI on TVNZ’s ‘Breakfast’

Last month, a brand-spanking-new wearable camera called meMINI was launched to the world.

It’s a unique little WiFi-enabled video camera that gives the user the benefit of hindsight. Tiny, lightweight and robust with a specially-designed magnetic backing plate, meMINI makes it easy to capture everyday moments and lifetime memories.

By simply hitting the Recall® button, looped footage of up to five minutes long is saved and stored in the cloud – to be instantly shared online instead of going through hours of footage later, when the moment is lost. The looped footage is adjustable from five seconds to five minutes and captured by a 1080HD camera with image stabilisation. meMINI has three hours’ battery life on one charge.

It’s the brainchild of Wanaka man Sam Lee. Sam and specialty camera guru Ben Bodley, of Teknique Design in Auckland, created several prototypes and launched their crowd-funding campaign at the famous Consumer Electronics Show in Las Vegas on January 7.

Scope Media was honoured to work with Sam and Ben and we were stoked that they managed to raise a whopping US$94,300 from 570 financial backers. (Their target was US$50,000).

Scope Media helped meMINI get national and international media attention throughout the duration of their Kickstarter campaign.

The meMINI story appeared on TVNZ’s Breakfast, 3 News and, Idealog, Stop Press,,, BusinessDay,, Mashable,,, Electronics News, The Age, Southland Times, Otago Daily Times, Radio New Zealand and RadioLIVE – just to name a few.

Sam and Ben are now busy getting meMINI into production and it will be ready to hit the shelves in a few months’ time…watch this space.



Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.