Scope Media
Sharing Your Stories

Scope Media celebrates fourth anniversary with rebrand

Scope Media celebrates fourth anniversary with rebrand

June 12, 2017. For immediate release

Southern Lakes communications and PR agency Scope Media today launches a rebrand to coincide with its fourth year in business.

Since forming in June 2013, Scope Media has grown and its service offering has evolved to respond to an ever-changing media environment. As a result, the company has refreshed its brand identity and website to reflect the changes.

Scope Media worked with leading Wanaka design studio Blend Creative to create the new identity. The thinking behind the new brand was to incorporate a contemporary speech mark icon and create a bespoke type-based brand logo that represents what Scope Media does – sharing people’s stories.

“The rebrand process has helped us explore why we exist, and develop and refine our company values and brand promise,” Scope Media managing director Celia Crosbie says. “We will continue to share newsworthy stories with tenacity, high standards, responsiveness, integrity and trust.

“We believe everyone has a story to tell. Our reason for being is to support people in presenting their stories in the best way possible through the most appropriate channels.”

In four short years, the Scope Media team has grown from two to four. Celia Crosbie remains the managing director, with business partner Alexa Forbes as advisor. Experienced journalist Rebecca Williamson joins Scope Media as senior communications consultant and Tracey O’Loughlin is the company’s digital media specialist.

Scope Media’s services include communications strategy, media releases, PR for events, brand launches, major projects and developments, crisis management, media training, copywriting, social media strategy, digital marketing, web copywriting and blog-writing.


Photo caption:
Scope Media team (from left): Tracey O’Loughlin, Celia Crosbie, Alexa Forbes, Rebecca Williamson.

For more information, please contact:
Scope Media managing director Celia Crosbie – 021 816 812.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.