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Queenstown designer Ed Cruikshank unveils bespoke furniture for Louis Vuitton

Queenstown designer Ed Cruikshank unveils bespoke furniture for Louis Vuitton

MEDIA RELEASE FROM CRUIKSHANK, QUEENSTOWN
October 31, 2016. For immediate release

Queenstown furniture designer Ed Cruikshank has unveiled six exquisite pieces in the new Louis Vuitton retail store in the resort.

Cruikshank was personally commissioned by the world-leading luxury French fashion house to design bespoke furniture for its new Queenstown store, which opened last week in the Skyline Enterprises building on Marine Parade. Cruikshank says the brief was to create timeless furniture with an authentic local character.

“This project is particularly special because it is a departure from the centralised international look that Louis Vuitton adopts in the majority of their stores throughout the world,” he says. “For the Queenstown store, they wanted the interior to reflect the natural surroundings specific to this beautiful area.”

Cruikshank created two custom-built display tables made from 40,000-year-old kauri wood, as well as two unique mountain beech low tables. Two of his signature club chairs, upholstered in premium New Zealand leather, also feature in the store. The assignment took six months from the initial concepts to installation.

“Louis Vuitton wanted an authentic local character so I chose materials that can only be found here in NZ,” he says. “I sourced the ancient kauri through native timber experts Tréology and designed minimal industrial steel bases to support them, allowing the incredibly rare and beautiful timber to be displayed as a work of art.

“The mountain beech tables have a specific local relevance and a pertinent link to the location as the site of the Louis Vuitton store was one of the first parts of Queenstown to be established. The mountain beech – which grew in the southern part of the South Island – would have begun its life at around the same time, about 150 years ago.”

The extraordinary commission signals a new era for the designer, who closed his Arrowtown showroom earlier this year to focus on bespoke projects for clients throughout NZ and around the world from his private studio.

“This new phase is all about conversation and collaboration,” he says. “I love working personally with my customers to design meaningful pieces of furniture that they will cherish for a lifetime.”

ENDS

For more information, please contact:
Ed Cruikshank: +64 274 413 434; ed@cruikshank.co.nz; @Ed_Cruikshank
www.edcruikshank.com

About Cruikshank
Established in 2004, Cruikshank is based in Queenstown, New Zealand, and is owned by principal designer Ed Cruikshank. Cruikshank creates timeless bespoke and signature furniture pieces that are designed for life. Each piece is made using the finest quality materials by expert craftsmanship, in New Zealand. Cruikshank has a growing global following and Ed Cruikshank is firmly established as a leading artist in the furniture design scene.

 

Rebecca Williamson
Written by Rebecca Williamson
An accomplished writer and editor, Rebecca has worked for NZ’s top-selling magazines and publications, and honed her PR communications skills in Melbourne. She brings extensive insider knowledge of NZ and international media, knows how to craft compelling copy, and can get your story or organisation noticed.