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PERRIAM on national stage at New Zealand Fashion Week 2015

PERRIAM on national stage at New Zealand Fashion Week 2015

MEDIA RELEASE FROM PERRIAM, WANAKA

Luxury merino fashion brand PERRIAM has been selected for a special showcase on wool in fashion at the prestigious New Zealand Fashion Week (NZFW) in August.

PERRIAM is among some of the country’s iconic labels chosen for the Choose Wool show, taking to the runway with Sabatini, twenty-seven names, Tanya Carlson, Hailwood, Liz Mitchell and Wynn Hamlyn on Tuesday, August 25.

Curated by leading Kiwi stylist Anna Caselberg who is known for her work with NZ wools, Choose Wool represents an important aspect of the NZ fashion industry.

The Choose Wool show is supported by an elaborate host of influential international media and fashion delegates, including ASOS, Marie Claire, global fashion and entertainment channel Fashion One, Glamour magazine and Vogue UK.

Wanaka-based PERRIAM designer Christina Perriam says it’s an honour to be featuring in the biggest event on New Zealand’s fashion calendar, and to be able to gain valuable media exposure for her relatively new brand.

“After growing up on a high country merino station in Central Otago, I have a deep understanding of the wool industry and working with merino wool in fashion is something that’s very close to my heart,” Christina says.

“The heart of the PERRIAM brand is about conscious living and conscious fashion. PERRIAM represents slowing down and appreciating life and I want to create pieces that focus on quality, not quantity – flattering wardrobe essentials that will last for many seasons, with a contemporary, sports-luxe vibe.

“I choose to support the NZ wool industry by using NZ merino wool, manufacturing here and using complementary fabrics that leave a lighter footprint on the planet,” Christina adds.

The PERRIAM Woman Winter 2016 collection teams luxurious cable knitwear with classic silhouettes for a modern, relaxed style and features splashes of animal print and flashes of signature gold trims. Merino leather and rabbit fur also make appearances on some of the collection.

It’s been a huge year for Christina, who launched PERRIAM in October 2014, along with a flagship retail store in Tarras and her online store www.perriam.co.nz. She launched her babies and children’s brand Little PERRIAM in February this year and then unveiled her PERRIAM Woman Winter 2015 collection to widespread acclaim at the 2015 iD Dunedin Fashion Week in Apri. She has been busy working on new collections since then.

“Being able to take part in NZFW is a huge privilege and I’m excited about the opportunity to show my brand to the world,” Christina says.

ENDS

Photo caption:
The Tarras Polo Poncho is teamed with the Madison hat from the current PERRIAM Woman Winter 15 range

For more information please contact:
Christina Perriam – 021 074 8104 or christina@perriam.co.nz
www.perriam.co.nz

About PERRIAM:
PERRIAM is a New Zealand-made merino clothing brand that embodies the comforting luxury inherent in the spirit of the high country. The heart of PERRIAM is Christina’s family and their farm, Bendigo Station in Central Otago – a place of rich history, pioneering spirit, enduring natural beauty and the home of the famous Shrek the Sheep. PERRIAM is about slow fashion, not fast fashion, but it is fashion-forward. PERRIAM celebrates the beauty amongst the busy-ness of life. The PERRIAM brand initially encompasses Woman and Little, with Sleep, Man and Home eventually being introduced. Little PERRIAM, designer merino clothing for babies and children, was launched in February 2015. Christina also has her eyes on a growth plan that includes PERRIAM retail stores.

 

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.