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PERRIAM impresses at New Zealand Fashion Week

PERRIAM impresses at New Zealand Fashion Week

MEDIA RELEASE FROM PERRIAM, WANAKA

Luxury merino fashion brand PERRIAM has impressed national and international media during its debut at New Zealand Fashion Week (NZFW) in Auckland yesterday.

PERRIAM Woman Winter 16 was unveiled on the catwalk as part of NZFW’s Choose Wool show, held at the ANZ Viaduct Events Centre in front of a capacity audience.

Curated by top Kiwi stylist Anna Caselberg, Choose Wool showcased some of New Zealand’s leading designers. PERRIAM featured alongside Sabatini, twenty-seven names, Tanya Carlson, Hailwood, Liz Mitchell, French83 and Wynn Hamlyn.

Titled “Untamed”, PERRIAM Woman Winter 16 is a collection of elegant, effortless wardrobe essentials with a contemporary, sport-luxe vibe. Inspired by the rugged beauty and natural environment of Central Otago, the collection features New Zealand merino wool with touches of rabbit fur, merino leather and other textiles.

Model wears the PERRIAM Woman 16 Lindis Cable Polo Jersey, the Roaming Jacket (with merino leather sleeve inserts) and the Classic Snow white pant_photo by Neil Gussey
Model wears the PERRIAM Woman 16 Lindis Cable Polo Jersey, the Roaming Jacket (with merino leather sleeve inserts) and the Classic Snow white pant during the Choose Wool show at NZ Fashion Week 2015. PHOTO BY Neil Gussey

Untamed teams luxurious cable knitwear with flattering silhouettes for a modern, relaxed style and features splashes of animal print and flashes of signature gold trims. Blacks, soft taupes and grey marl feature in the colour palette.

Wanaka-based designer Christina Perriam drew on her high country merino farming background for the PERRIAM Woman Winter 16 range. Christina hails from Bendigo Station, near Tarras, and is firmly entrenched in the wool industry through her upbringing and 15 years as a designer working with merino wool.

“To be selected for Choose Wool at NZFW has been an absolute honour, as PERRIAM truly represents what the show is celebrating – wool in NZ fashion. The NZ wool industry is repsected internationally and fashion plays an important role within the industry. PERRIAM garments are designed to last with timeless elegance and style and we’re proudly NZ-made, using NZ-produced merino,” she says.

The Choose Wool show was supported by an elaborate host of influential international media and fashion delegates, including ASOS, Marie Claire, global fashion and entertainment channel Fashion One, Glamour magazine and Vogue UK.

ENDS

 For more information please contact:

Christina Perriam – 021 074 8104 or christina@perriam.co.nz
www.perriam.co.nz

About PERRIAM:
PERRIAM is a New Zealand-made merino clothing brand that embodies the comforting luxury inherent in the spirit of the high country. The heart of PERRIAM is Christina’s family and their farm, Bendigo Station in Central Otago – a place of rich history, pioneering spirit, enduring natural beauty and the home of the famous Shrek the Sheep. PERRIAM is about slow fashion, not fast fashion, but it is fashion-forward. PERRIAM celebrates the beauty amongst the busy-ness of life. A relatively new brand, PERRIAM Woman was launched in October 2014, along with a flagship retail store in Tarras and online store www.perriam.co.nz. PERRIAM Woman Winter 16 will be wholesaled throughout New Zealand for the first time. Little PERRIAM, the brand’s babies and children’s label, was launched in February 2015. Designer Christina Perriam also has her eyes on a growth plan that includes PERRIAM retail stores and intends on eventually launching PERRIAM Man, PERRIAM Sleep and PERRIAM Home.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.