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PERRIAM impresses at iD Dunedin Fashion Show

PERRIAM impresses at iD Dunedin Fashion Show

MEDIA RELEASE FROM PERRIAM, WANAKA:

Luxury New Zealand merino label PERRIAM has been received with acclaim at the prestigious iD Dunedin Fashion Show.

The PERRIAM Woman 15 collection, titled “Urban Jungle”, hit the catwalk as part of iD’s Capsule section of the show, held at Dunedin Railway Station, in front of about 1500 people and 120 media last night.

Wanaka-based designer Christina Perriam says her collection was inspired by New York.

“I chose New York as my inspiration because of the compact madness of the city, and the softness with the harsh within. When I was in New York I was drawn to the pretty parks in amongst a concrete jungle, so my collection features some soft touches and sparkles of gold with some harsh black, clean and structured lines,” Christina says.

“For me, the PERRIAM Woman Winter 15 range is all about taking the madness out of the city.”

The PERRIAM Woman Winter 2015 collection features 20 pieces that include touches of metallic gold, black on black, prints, panelled arms and pom-pom trims. Five outfits are worn on the catwalk during iD Dunedin’s Fashion Show, which concludes tonight.

It’s the first time PERRIAM has shown at iD Dunedin Fashion Week after the luxury lifestyle brand was launched in October 2014. Christina, a well-known designer in the New Zealand fashion industry, first featured at iD under her previous label, ‘Christina Perriam’ in 2002.

“It’s been a fantastic way to launch the PERRIAM Woman 15 collection and I’ve had so much fun. iD Dunedin Fashion Week is a wonderful experience and it was amazing to see our new PERRIAM collection on the catwalk in front of so many people. We’ve already had a wonderful response to our designs, after launching them online just this week. I’ve also really enjoyed meeting some of the talented emerging designers and designers behind the other featured labels,” Christina says.

ENDS

Photos:
Christina Perriam (left) with model wearing PERRIAM Woman Finale outfit
Click here to view WOMAN WINTER 15 (campaign and product shots)

For more information please contact:
Christina Perriam – 021 074 8104 or christina@perriam.co.nz
www.perriam.co.nz

About PERRIAM:
PERRIAM is a New Zealand-made merino clothing brand that embodies the comforting luxury inherent in the spirit of the high country. The heart of PERRIAM is Christina’s family and their farm, Bendigo Station in Central Otago – a place of rich history, pioneering spirit, enduring natural beauty and the home of the famous Shrek the Sheep. PERRIAM is about slow fashion, not fast fashion, but it is fashion-forward. PERRIAM celebrates the beauty amongst the busy-ness of life. The PERRIAM brand initially encompasses Woman and Little, with Sleep, Man and Home eventually being introduced. Little PERRIAM, designer merino clothing for babies and children, was launched in February 2015. Christina also has her eyes on a growth plan that includes PERRIAM retail stores.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.