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New Zealand Sotheby’s International Realty acquires top real estate brand Milne & Co

New Zealand Sotheby’s International Realty acquires top real estate brand Milne & Co


Leading real estate agency New Zealand Sotheby’s International Realty (NZSIR) is strengthening its position in Auckland with the acquisition of top property company Milne & Co.

The acquisition of Milne & Co, one of Auckland’s most respected real estate brands and founded by well-known agent Pene Milne, is part of NZSIR’s strategic plan for expansion into the Auckland property market.

The move is a reflection of the mutual respect that the two brands have for each other, NZSIR managing director Mark Harris says.

“We recognised the opportunity of aligning our global brand with that of a highly respected and recognised name in Auckland. By combining the unique attributes of the Sotheby’s International Realty brand and the local experience and credibility of Pene Milne, we will create a very strong team in this key area of the market,” he says.

“It means that there is now an outstanding alternative for vendors who want to achieve a premium sale price and personal approach to marketing their property. No other brand in New Zealand can expose property into the same unique channels as NZSIR can, locally or internationally, and when you combine that with the experience and knowledge of a high calibre licensee like Pene then the results are outstanding.

“Pene brings years of recognition in the premium end of the Auckland residential real estate market. She is regarded as a results-oriented professional who is dedicated to achieving outstanding sales for her vendors,” Harris adds.

Milne – who has been in the real estate industry since 2001 – says she hadn’t planned to sell Milne & Co, and the decision did not come lightly.

“Ultimately, the alliance with NZSIR is about a focus on our clients who continue to strive for quality and local and global reach across the markets. NZSIR provides this ultimate platform in NZ and Auckland, and conducts business in a highly professional and respected way. The passion for working with and for my clients remains the top priority. Mark, Julian and I saw the common ground and the future of building bigger success for our clients.”

NZSIR’s licensees and administrator will shift from NZSIR’s Herne Bay offices to the larger Milne & Co space nearby. The Milne & Co premises will be rebranded as NZSIR by November 30, 2015.


Photo caption:
New Zealand Sotheby’s International Realty (NZSIR) co-owner Julian Brown and well-known Auckland real estate agent Pene Milne, whose company Milne & Co has merged with NZSIR.

For more information, please contact:
NZ Sotheby’s International Realty co-owner Mark Harris: 021 790 155,
NZ Sotheby’s International Realty National Marketing Director Clodagh Hall: 021 977 606,

About New Zealand Sotheby’s International Realty
New Zealand Sotheby’s International Realty is a specialist agency that focuses on the sale of premium property through quality marketing and global networking. Founded in 2005 by Mark Harris and Julian Brown, the NZ branch of the global company has 11 offices nationwide – in Herne Bay and Parnell in Auckland, Matakana, Hawke’s Bay, Wellington, Nelson, Christchurch, Wanaka, Arrowtown and its head office in Queenstown. It is part of Sotheby’s International Realty – the world’s leading luxury real estate company – with a global network of 850 offices and more than 18,500 agents throughout 62 countries. It is through this unparalleled luxury network that NZSIR is able to access and market properties on an international level.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.