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New strategic direction for Wanaka Chamber of Commerce unveiled

New strategic direction for Wanaka Chamber of Commerce unveiled


The Wanaka business community is getting behind a bold new strategic direction by the local Chamber of Commerce.

The Wanaka Chamber of Commerce unveiled its proposed new rebrand, vision and values to about 70 members at its monthly Business After 6 networking event at Peak Functions last night.

The new vision is “Make an Impact” – meaning the Chamber will “celebrate success, think fast, be bold and brave, foster collaboration and do it all brilliantly”. A new name for the Chamber is also possible, with the working title of Ignite: Driven by the Wanaka Chamber of Commerce mooted last night. A rebrand – the next step in the process – will consider the idea of a new name and logo.

For the past 12 months, the Chamber board has been reviewing the organisation’s strategic objectives, its core functions and why it exists in a bid to grow membership and add value to its existing members.

The result is a fresh take on the Chamber concept – a long-standing Kiwi business network institution.

“We still belong to the national Chamber network and our core functions of encouraging growth, people and support haven’t changed. We have almost 200 members here in Wanaka, and with an estimated 400 businesses in town, we punch above our weight in terms of representation of the total business community. But we want to engage our membership and help drive them to be part of a thriving local economy,” Chamber chairman Alistair King says.

“We believe in inspiring leadership and inspiring others in the business community to be excellent. We want a smart, connected and progressive community that stands united and celebrates our collective and individual business achievements. With our new direction, we will challenge the norm, be bold and push ourselves and support others to achieve greatness.”

The board received positive feedback from the members present last night, he adds.

“Members said it is great to see the Chamber progressing to the next stage of development, having a clear direction and plan. Everybody understood what we presented, and some members who have just sold their business even remarked they were disappointed they will not be able to maintain their membership and be part of the new direction.”

Chamber board members are: Alistair King (chair), Bridget Legnavsky (deputy chair), Lisa Chambers, Cyril Coombe, Celia Crosbie, Kelly Good, Mike Toepfer, Francesca Voza and Lyal Cocks (QLDC ex-officio).


Image: Front cover of the ‘Wanaka is Open for Business’ booklet

For more information, please contact:
Alistair King, Wanaka Chamber of Commerce chairman – 027 445 0783
Bridget Legnavsky, Wanaka Chamber of Commerce deputy chair – 027 550 0818

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.