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New features designed for meMINI need Kickstarter support

New features designed for meMINI need Kickstarter support
Studioshots
The meMINI wearable camera

MEDIA RELEASE FROM meMINI

 

The Kiwi entrepreneurs behind meMINI are planning to introduce more innovative features to the wearable camera if they get increased Kickstarter backing.

meMINI, the WiFi-enabled camera with Recall technology, has already surpassed its initial US$50,000 target – but developers Sam Lee and Ben Bodley want to deliver the ultimate product to crowd-funding backers.

In response to feedback by Kickstarter supporters, Lee and Bodley hope to raise more funds to introduce a slimmer design enabling them to use a customised battery and lens. The pair has also introduced a Commuter Mode function and a universal mount for meMINI
The Commuter Mode function means meMINI’s Recall is automatically activated when it senses rapid deceleration or sudden stopping through an inbuilt Accelerometer – so the user doesn’t need to push the Recall button.

“If you’re in a crash or you’re in a situation where you are unable to press the Recall button, it saves the recorded footage itself,” Lee says.

To complement this feature, a universal mount has been designed for meMINI users on the go and wanting to attach it to a bike, the dash of a vehicle or a helmet.

“The universal mount will allow people to use meMINI with most mounting systems already in the market,” Lee says.

Existing pledgers or new supporters can increase their pledge by $10 and get the universal mount when their meMINI is manufactured in June.

Another pledge level has been added to the Kickstarter campaign, in which backers can buy a meMINI Twin Pack. Two meMINIs are connected together over an inbuilt wireless link and can capture different vantage points of the same moment – for example both the front and rear views of a cyclist.

“We’ve had some great feedback from our supporters on Kickstarter and as a result, we want to introduce these developments to help shape meMINI into a really versatile lifestyle camera,” Lee says.

“We are committed to making meMINI the best wearable camera it can possibly be and we need the support via Kickstarter so we can realise our ultimate vision.”

The meMINI concept hit it’s $US50,000 target eight days after launching – and it continues to climb each day, with more than 450 financial backers. To date, more than US$72,000 has been raised for meMINI. The Kickstarter campaign offers a range of pledge options, from $1 to $10,000. It closes 4pm February 6, 2014, New Zealand-time.

ABOUT meMINI
meMINI is the world’s first wearable camera with Recall® technology that gives the user the benefit of hindsight. Tiny, lightweight and robust with a specially-designed magnetic backing plate, meMINI makes it easy to capture everyday moments and lifetime memories. By simply hitting the Recall® button, looped footage of up to five minutes long is saved and stored in the cloud – to be instantly shared online instead of going through hours of footage later, when the moment is lost. The looped footage is adjustable from five seconds to five minutes and captured by a 1080HD camera with image stabilisation. meMINI has three hours’ battery life on one charge. Visit: http://www.memini.com/ and https://www.facebook.com/Memini

For an up-to-date total of the Kickstarter fund, visit: http://www.kickstarter.com/projects/memini/memini-a-wearable-camera-with-the-gift-of-hindsigh.

For more information, please contact:

Sam Lee – sam@memini.com
Ben Bodley – ben@memini.com

 

 

 

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.