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meMINI camera set for manufacture as Kickstarter campaign draws to a close

meMINI camera set for manufacture as Kickstarter campaign draws to a close
The meMINI camera is attached to clothing by Magnatach
The meMINI camera is attached to clothing by Magnatach

MEDIA RELEASE FROM meMINI

The Kiwi creators of meMINI are preparing to manufacture the wearable camera as soon as the Kickstarter crowd-funding campaign ends.

The 30-day Kickstarter campaign, which ends tomorrow (Thursday, February 6 at 4pm New Zealand-time), allows meMINI supporters the chance to pay the early-bird price of US$169 – and receive their WiFi-enabled wearable camera weeks before other buyers.

So far more than US$87,000 has been raised on Kickstarter with more than 530 financial backers – enabling meMINI creators Sam Lee, of Wanaka, and Ben Bodley, of Auckland, to turn their concept into a reality.

The next step is to manufacture the product and arrange national and international distribution channels.

“Kickstarter backers will receive their meMINI cameras in the mail first, by late June, and we’re hoping it will be available for general retail by late August,” Lee says.
After Kickstarter, meMINI will retail for US$199 and can be pre-purchased at www.memini.com from the close of the Kickstarter campaign.
Lee and Bodley, who launched meMINI’s crowd-finding campaign at the world-famous Consumer Electronics Show in Las Vegas last month, say Kickstarter has been a great platform for engaging with customers.
“It’s like communication on steroids with your customers. You’re able to receive feedback on what people like, what they don’t like, what they want and don’t want,” Lee says.

“To get that before you even make a product is fantastic. You can engage with wide demographic of customers before you completely finalise your product.”


ENDS


ABOUT meMINI

meMINI is the world’s first wearable camera with Recall® technology that gives the user the benefit of hindsight. Tiny, lightweight and robust with a specially-designed magnetic backing plate, meMINI makes it easy to capture everyday moments and lifetime memories. By simply hitting the Recall® button, looped footage of up to five minutes long is saved and stored in the cloud – to be instantly shared online instead of going through hours of footage later, when the moment is lost. The looped footage is adjustable from five seconds to five minutes and captured by a 1080HD camera with image stabilisation. meMINI has three hours’ battery life on one charge. Visit: http://www.memini.com/ and https://www.facebook.com/Memini

For an up-to-date total of the Kickstarter fund, visit: http://www.kickstarter.com/projects/memini/memini-a-wearable-camera-with-the-gift-of-hindsigh.

For more information, please contact:

Sam Lee – sam@memini.com or +64 21 779 933
Ben Bodley – ben@memini.com or +64 21 410 321

 

 

 

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.