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Kiwi innovation meMINI camera reaches Kickstarter goal

Kiwi innovation meMINI camera reaches Kickstarter goal
meMINI creators Sam Lee (left) and Ben Bodley at the Pepcom Digital Experience event, just before the Consumer Electronics Show, in Las Vegas, USA
meMINI creators Sam Lee (left) and Ben Bodley at the Pepcom Digital Experience event, just before the Consumer Electronics Show, in Las Vegas, USA

MEDIA RELEASE FROM meMINI

The Kiwi innovators developing the unique wearable camera meMINI have reached their crowd-funding goal of $US50,000 in just eight days.

Entrepreneurs Sam Lee, of Wanaka, and Ben Bodley, of Auckland, launched their campaign to raise at least US$50,000 on Kickstarter on January 6 at the world famous Consumer Electronics Show (CES) in Las Vegas, USA.

The meMINI concept hit $US50,000 on Wednesday – and it continues to climb each day, with more than 350 financial backers. The Kickstarter campaign offers a range of pledge options, from $1 to $10,000.

“The fact that we have reached our target so quickly means that the meMINI wearable camera concept with Recall® technology has been validated. We know that it’s obviously a lifestyle product that people want,” Lee says.

Although the target has been reached, Lee and Bodley are now introducing stretch goals – to further improve the product – for the remainder of the 30-day campaign.

“We’ve had a lot of feedback from our backers and people we’ve talked to at CES about the concept and we want to further refine meMINI,” Lee says.

Money raised already guarantees production of the first meMINI cameras and the meMINI cloud software. The pair will continue to engage their backers to see what new developments they will add to meMINI and even refine the product’s key features before it goes to production.

Lee and Bodley say being at CES was a huge opportunity for their company as they were able to connect with dozens of potential technology partners and gain invaluable international media exposure.

ABOUT meMINI

meMINI is the world’s first wearable camera with Recall® technology that gives the user the benefit of hindsight. Tiny, lightweight and robust with a specially-designed magnetic backing plate, meMINI makes it easy to capture everyday moments and lifetime memories. By simply hitting the Recall® button, looped footage of up to five minutes long is saved and stored in the cloud – to be instantly shared online instead of going through hours of footage later, when the moment is lost. The looped footage is adjustable from five seconds to five minutes and captured by a 1080HD camera with image stabilisation. meMINI has three hours’ battery life on one charge. Visit: http://www.memini.com/ and https://www.facebook.com/Memini?fref=ts

For an up-to-date total of the Kickstarter fund, visit: http://www.kickstarter.com/projects/memini/memini-a-wearable-camera-with-the-gift-of-hindsigh.

 

For more information, please contact:

Sam Lee – sam@overwatch.co
Ben Bodley – ben@teknique.com

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.