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PR for SEO: How to build your brand presence online

PR for SEO: How to build your brand presence online

Get ahead of the digital hustle    Acquiring the attention of your audience is one thing but generating interest from Google and other search engines is another game altogether.   The rise of social media and the way we consume our news and information has disrupted the media landscape and, although the game is fast-paced, it is possible for online-savvy brands to keep up in the digital world.   Your website is your most important tool for communicating to your audience and, […]

By Rebecca Williamson

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Google’s mobile-friendliness changes explained

Google’s mobile-friendliness changes explained

By now you should be aware that this month, Google has changed its algorithm to include “mobile friendliness” in its search engine rankings. Basically, if your website is formatted for mobile devices, it will have a better chance of showing up in the search rankings than a site that is not mobile-friendly. Just to be […]

By Celia Crosbie

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Search Engine Marketing 101

Search Engine Marketing 101

Website design and SEO are crucial foundations of any website, but they are only the starting point. If you want your website to consistently attract high volumes of traffic then you need to invest in Search Engine Marketing. Search Engine Marketing or SEM is a fundamental part of website promotion. It combines Search Engine Optimisation […]

By Celia Crosbie

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The importance of awesome content for your digital media

The importance of awesome content for your digital media

Today, more than ever, businesses need to ensure they have good content on their digital media platforms if they want to create brand awareness. People today can access information in a number of ways. They are no longer beholden to print or TV media – so to reach them you need to create content that […]

By Celia Crosbie

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What is Search Engine Optimisation and why do I need to know about it?

SEO

What is Search Engine Optimisation and why do I need to know about it?

Search Engine Optimisation or ‘SEO’ is one of the most important strategies to undertake when building or updating a website. It really is one of the foundation building blocks needed to optimise the number of visits you can get to your website. Wikipedia defines SEO as “the process of affecting the visibility of a website […]

By Celia Crosbie

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Five ways to increase your social media interaction

Five ways to increase your social media interaction

Social media is a fantastic business tool if used well. It gives you the ability to create a personality around your brand, and market yourself in a much more interactive way than traditional channels. With interaction being the name of the game, here are five tips to ensure you get the most out of your […]

By Celia Crosbie

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