Scope Media
Sharing Your Stories

Blog

Search Engine Marketing

PR for SEO: How to build your brand presence online

PR for SEO: How to build your brand presence online

Get ahead of the digital hustle    Acquiring the attention of your audience is one thing but generating interest from Google and other search engines is another game altogether.   The rise of social media and the way we consume our news and information has disrupted the media landscape and, although the game is fast-paced, it is possible for online-savvy brands to keep up in the digital world.   Your website is your most important tool for communicating to your audience and, […]

By Rebecca Williamson

Read article
How brands must adapt to be seen in a shrinking media environment

How brands must adapt to be seen in a shrinking media environment

The recent news about major New Zealand media outlets collapsing and laying off staff as a result of the Covid-19 lockdown has sent shockwaves through the New Zealand public as well as the news industry. Many of the country’s much loved and respected publications, including The Listener, North & South, Kia Ora, Woman’s Day, Your […]

By Celia Crosbie

Read article
Google’s mobile-friendliness changes explained

Google’s mobile-friendliness changes explained

By now you should be aware that this month, Google has changed its algorithm to include “mobile friendliness” in its search engine rankings. Basically, if your website is formatted for mobile devices, it will have a better chance of showing up in the search rankings than a site that is not mobile-friendly. Just to be […]

By Celia Crosbie

Read article
Search Engine Marketing 101

Search Engine Marketing 101

Website design and SEO are crucial foundations of any website, but they are only the starting point. If you want your website to consistently attract high volumes of traffic then you need to invest in Search Engine Marketing. Search Engine Marketing or SEM is a fundamental part of website promotion. It combines Search Engine Optimisation […]

By Celia Crosbie

Read article