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PR for SEO: How to build your brand presence online

PR for SEO: How to build your brand presence online

Get ahead of the digital hustle    Acquiring the attention of your audience is one thing but generating interest from Google and other search engines is another game altogether.   The rise of social media and the way we consume our news and information has disrupted the media landscape and, although the game is fast-paced, it is possible for online-savvy brands to keep up in the digital world.   Your website is your most important tool for communicating to your audience and, […]

By Rebecca Williamson

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COVID-19 Marketing Support fund for brands

COVID-19 Marketing Support fund for brands

Scope Media is pleased to advise that we are now a registered Service Provider with the Regional Business Partner Network. The Government has now added Marketing services to its $25 million COVID-19 Business Advisory Fund. This means that businesses are able to access expert advice and support for their marketing needs to the value of […]

By Celia Crosbie

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What we can learn about business communication during COVID-19

What we can learn about business communication during COVID-19

We are all used to constant social interaction, be it physical or virtual, but in the time of Covid-19, we are forced to carefully select the people that we most want to connect with. This offers a rare opportunity to hone in on the key players in your own professional lives and forge new ways […]

By Haley Passmore

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How to adjust your marketing communications messaging for the new BAU after Covid-19 lockdown

How to adjust your marketing communications messaging for the new BAU after Covid-19 lockdown

There’s a saying in politics that you should “never let a good crisis go to waste”. It’s the ultimate advice for anyone who favours expediency over emotion, and has been attributed to everyone from Winston Churchill to Niccolo Machiavelli.  In the case of the coronavirus crisis, however, you should tread very carefully.  A recent study […]

By Celia Crosbie

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Communicating in a crisis

Communicating in a crisis

The majority of New Zealand businesses have suffered some form of disruption due to COVID-19, particularly in the Queenstown Lakes. Although this type of external crisis is unfortunately largely unavoidable, strong communication both within your business and with your audiences is now more important than ever. A crisis can arise through various internal and external […]

By Rebecca Williamson

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Good communications with colleagues, clients and stakeholders through COVID-19

Good communications with colleagues, clients and stakeholders through COVID-19

The outbreak of COVID-19 has seen New Zealand businesses and staff shift from the comforting normalcy of a shared, collaborative workspace to an isolated home office or kitchen table.  But the change of scenery doesn’t have to equate to a downturn in productivity. This is a practical time to ramp up your company’s communications competency and your own personal relationship and time-management skills. Here’s a step-by-step […]

By Rebecca Williamson

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Scope Media among finalists for national PREScom Awards

Scope Media among finalists for national PREScom Awards

Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand.

By Celia Crosbie

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How to feature in mass market media

How to feature in mass market media

Traditional mass market media still plays a vital role in our society, therefore it remains a crucial component of your public relations strategy. But how do you get your product or service mentioned in mainstream newspapers, magazines, TV or radio? It’s simply not as straightforward as sending out a press release and crossing your fingers […]

By Rebecca Williamson

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Corporate communication guidelines

Corporate communication guidelines

Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels 24/7. It’s now crucial that your business has some communication guidelines or rules in place […]

By Rebecca Williamson

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Online reputation management – how to protect your digital presence

Online reputation management – how to protect your digital presence

Reputation management has long been a part of public relations, but with the rise of social media, it’s become even more important. Social and digital media are great tools for you as an individual, or a company, to be seen as an expert in your field. If this is the case, then make sure you […]

By Celia Crosbie

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Engaging communities on behalf of the Wanaka A&P Show

Engaging communities on behalf of the Wanaka A&P Show

The Wanaka A&P Show is a major event for the Wanaka community, attracting thousands of visitors to the town in March every year. Scope Media has managed the Wanaka A&P Show’s public relations and social media for the past two years, helping event organisers raise the profile to ensure continuous growth. Working with the dedicated […]

By Celia Crosbie

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Public relations today – achieving your goals by integrating digital and traditional methods

Public relations today – achieving your goals by integrating digital and traditional methods

It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]

By Celia Crosbie

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Engaging Wanaka with strategic PR and communications

How do you engage the community over a potentially controversial issue? That was the question charitable organisation the Wanaka Watersports Facility Trust asked Scope Media recently as they proceed towards their goal of creating a fantastic facility for Wanaka. The Wanaka Watersports Facility Trust is driving a project to build a high quality, functional, low-profile […]

By Celia Crosbie

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How does PR differ from advertising?

How does PR differ from advertising?

In advertising, you pay for your space and you have full control of what you put in that space. You know what publication/radio/google place you’ve bought and that what is in there is exactly what you agreed. In PR, any space dedicated to your story is the result of a reporter publishing whatever they see […]

By Alexa Forbes

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Is it a story? Tips on how to pitch your message to the media

Is it a story? Tips on how to pitch your message to the media

Journalists take calls every day for story pitches – from public relations companies and from the public. Some pitches grab the journalist’s attention and lead to a story being published in a newspaper or magazine, or featured on the radio or television. Other pitches get a polite – or occasionally more abrupt – refusal. The […]

By Celia Crosbie

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What is Public Relations?

What is Public Relations?

In its pure form, public relations is a sustained effort to build and maintain positive relationships between an organisation and its various audiences (or ‘publics’ – hence ‘public relations’). In PR an audience is someone who forms an opinion about the organisation. PR activity looks to positively influence that opinion on behalf of the organisation. […]

By Alexa Forbes

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