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For a long time, business success on Facebook was judged by the number of “fans” following your page. But there were some significant implications when every businessman and businesswoman with a laptop adopted Facebook as their #1 ad platform. Over the last 15 years Facebook went from a breakthrough social sharing platform to Google’s biggest rival for advertisers’ ad spend. Over the years Facebook have had to […]

Facebook remains a powerhouse marketing tool for your business. With 1.56 billion users each day, this social media icon is much more than a meeting place for friends – Facebook is an essential platform for brand promotion. Whether your business is large or small; national or international, a smart marketing plan on Facebook will ensure […]

Reputation management has long been a part of public relations, but with the rise of social media, it’s become even more important. Social and digital media are great tools for you as an individual, or a company, to be seen as an expert in your field. If this is the case, then make sure you […]

Today, more than ever, businesses need to ensure they have good content on their digital media platforms if they want to create brand awareness. People today can access information in a number of ways. They are no longer beholden to print or TV media – so to reach them you need to create content that […]