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COVID-19 Marketing Support fund for brands

COVID-19 Marketing Support fund for brands

Scope Media is pleased to advise that we are now a registered Service Provider with the Regional Business Partner Network. The Government has now added Marketing services to its $25 million COVID-19 Business Advisory Fund. This means that businesses are able to access expert advice and support for their marketing needs to the value of […]

By Celia Crosbie

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It’s time to face the algorithms and update your Facebook marketing strategy

It’s time to face the algorithms and update your Facebook marketing strategy

For a long time, business success on Facebook was judged by the number of “fans” following your page. But there were some significant implications when every businessman and businesswoman with a laptop adopted Facebook as their #1 ad platform. Over the last 15 years Facebook went from a breakthrough social sharing platform to Google’s biggest rival for advertisers’ ad spend. Over the years Facebook have had to […]

By Grace McDonough

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Top 2020 Facebook marketing trends to benefit your brand

Top 2020 Facebook marketing trends to benefit your brand

Facebook remains a powerhouse marketing tool for your business. With 1.56 billion users each day, this social media icon is much more than a meeting place for friends – Facebook is an essential platform for brand promotion. Whether your business is large or small; national or international, a smart marketing plan on Facebook will ensure […]

By Haley Passmore

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Scope Media finalists in national PREScom Awards for Call Me Local campaign

Scope Media finalists in national PREScom Awards for Call Me Local campaign

MEDIA RELEASE FROM SCOPE MEDIA, WANAKA 18 November 2019. For immediate release  This year’s Wanaka A&P Show ‘Call Me Local’ campaign has been acknowledged in three categories at the prestigious New Zealand Communications Council PREScom Awards. Wanaka-based PR, communications and digital marketing agency Scope Media has been named as a finalist in the Best Integrated […]

By Celia Crosbie

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Top five social media trends for 2016

Top five social media trends for 2016

This year has been a big year for social media developments, but marketers are predicting 2016 will be even bigger as more companies invest heavily into social media and digital marketing to get their messages across. There are countless digital marketing predictions out there, but here are our top five social media trends for 2016: 1. […]

By Celia Crosbie

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Should I use Instagram for my business?

Should I use Instagram for my business?

Instagram is a powerful social media tool and one that you should definitely consider embracing if your audience is on there. First, ask yourself these questions: Do you have the resources? Will it work for your business? Can you build a strategy that fits around your business goals? Can you see the long-term benefit? We […]

By Tracey O'Loughlin

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Get your business noticed on the biggest social media platform

Get your business noticed on the biggest social media platform

Are you a small business and find it hard to reach the people that matter? Do you have a unique audience? Here are a few helpful tips on how to make your company more visible in your local community and to get your business noticed on the biggest social media platform: Facebook. A picture is […]

By Tracey O'Loughlin

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How to adapt to the advances of social media within your business

How to adapt to the advances of social media within your business

Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]

By Celia Crosbie

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Google’s mobile-friendliness changes explained

Google’s mobile-friendliness changes explained

By now you should be aware that this month, Google has changed its algorithm to include “mobile friendliness” in its search engine rankings. Basically, if your website is formatted for mobile devices, it will have a better chance of showing up in the search rankings than a site that is not mobile-friendly. Just to be […]

By Celia Crosbie

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Five simple ways to get ahead in digital marketing

Five simple ways to get ahead in digital marketing

Digital marketing is absolutely essential in today’s world. But with so many different platforms, services and ever-changing technology, it can all seem a bit intimidating. What do you prioritise? Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow: 1. Set one clear goal […]

By Celia Crosbie

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Scope Media’s Wanaka copywriting goes to Silicon Valley

Queenstown and Wanaka copywriting experts Scope Media has recently produced a slick-looking booklet on doing business in Wanaka that went all the way to Silicon Valley. Our client, the Wanaka Chamber of Commerce, asked us to write and put together a special document that would attract international companies to come to Wanaka for business. Wanaka […]

By Celia Crosbie

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Scope Media’s web copywriting for Wanaka and Dunedin-based law firm

Scope Media has recently helped with the development of another brilliant website by providing great web copywriting for a Wanaka and Dunedin-based law firm. We were recently asked by top Dunedin marketing agency Immersion Marketing to write the web copy for their client, law firm Gallaway Cook Allan. Gallaway Cook Allan wanted a completely new […]

By Celia Crosbie

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