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The top 10 do’s and don’ts for clever copy

The top 10 do’s and don’ts for clever copy

The secrets to stealing attention with words  Us humans have pretty short attention spans. Whether we’re scrolling our Facebook feeds, scanning news sites or perusing a magazine, our content-hungry brains are up for grabs for a mere eight seconds before we move on to the next tidbit of text.  That’s why now – in this fast-paced digital age – it’s more important than ever […]

By Rebecca Williamson

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