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Scope Media finalists in national PREScom Awards for Call Me Local campaign

Scope Media finalists in national PREScom Awards for Call Me Local campaign

MEDIA RELEASE FROM SCOPE MEDIA, WANAKA 18 November 2019. For immediate release  This year’s Wanaka A&P Show ‘Call Me Local’ campaign has been acknowledged in three categories at the prestigious New Zealand Communications Council PREScom Awards. Wanaka-based PR, communications and digital marketing agency Scope Media has been named as a finalist in the Best Integrated […]

By Celia Crosbie

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Scope Media among finalists for national PREScom Awards

Scope Media among finalists for national PREScom Awards

Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand.

By Celia Crosbie

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What to consider when choosing your company’s brand name

What to consider when choosing your company’s brand name

The name of your business instantly conveys who you are and what you are about. While it can be as descriptive and traditional as Air New Zealand, a brand name can also capture interest, such as the simple yet incredibly effective Apple. There may be a captivating story behind your company, or perhaps it was […]

By Rebecca Williamson

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How to feature in mass market media

How to feature in mass market media

Traditional mass market media still plays a vital role in our society, therefore it remains a crucial component of your public relations strategy. But how do you get your product or service mentioned in mainstream newspapers, magazines, TV or radio? It’s simply not as straightforward as sending out a press release and crossing your fingers […]

By Rebecca Williamson

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Corporate communication guidelines

Corporate communication guidelines

Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels 24/7. It’s now crucial that your business has some communication guidelines or rules in place […]

By Rebecca Williamson

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How to adapt to the advances of social media within your business

How to adapt to the advances of social media within your business

Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]

By Celia Crosbie

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Public relations today – achieving your goals by integrating digital and traditional methods

Public relations today – achieving your goals by integrating digital and traditional methods

It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]

By Celia Crosbie

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Five simple ways to get ahead in digital marketing

Five simple ways to get ahead in digital marketing

Digital marketing is absolutely essential in today’s world. But with so many different platforms, services and ever-changing technology, it can all seem a bit intimidating. What do you prioritise? Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow: 1. Set one clear goal […]

By Celia Crosbie

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Engaging Wanaka with strategic PR and communications

How do you engage the community over a potentially controversial issue? That was the question charitable organisation the Wanaka Watersports Facility Trust asked Scope Media recently as they proceed towards their goal of creating a fantastic facility for Wanaka. The Wanaka Watersports Facility Trust is driving a project to build a high quality, functional, low-profile […]

By Celia Crosbie

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Scope Media’s Wanaka copywriting goes to Silicon Valley

Queenstown and Wanaka copywriting experts Scope Media has recently produced a slick-looking booklet on doing business in Wanaka that went all the way to Silicon Valley. Our client, the Wanaka Chamber of Commerce, asked us to write and put together a special document that would attract international companies to come to Wanaka for business. Wanaka […]

By Celia Crosbie

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Scope Media’s web copywriting for Wanaka and Dunedin-based law firm

Scope Media has recently helped with the development of another brilliant website by providing great web copywriting for a Wanaka and Dunedin-based law firm. We were recently asked by top Dunedin marketing agency Immersion Marketing to write the web copy for their client, law firm Gallaway Cook Allan. Gallaway Cook Allan wanted a completely new […]

By Celia Crosbie

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How does PR differ from advertising?

How does PR differ from advertising?

In advertising, you pay for your space and you have full control of what you put in that space. You know what publication/radio/google place you’ve bought and that what is in there is exactly what you agreed. In PR, any space dedicated to your story is the result of a reporter publishing whatever they see […]

By Alexa Forbes

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New mobile site puts Queenstown at the world’s fingertips

Destination Queenstown is again proving it’s leading the charge online with the launch of its brand new site for mobile devices. The tourism marketing agency today announced its second-generation mobile site m.queenstownNZ.co.nz went live. It’s a slick, pretty, easy to navigate version of Destination Queenstown’s full website, queenstownNZ.co.nz, and is aimed at targeting millions of […]

By Celia Crosbie

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Is it a story? Tips on how to pitch your message to the media

Is it a story? Tips on how to pitch your message to the media

Journalists take calls every day for story pitches – from public relations companies and from the public. Some pitches grab the journalist’s attention and lead to a story being published in a newspaper or magazine, or featured on the radio or television. Other pitches get a polite – or occasionally more abrupt – refusal. The […]

By Celia Crosbie

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What is Public Relations?

What is Public Relations?

In its pure form, public relations is a sustained effort to build and maintain positive relationships between an organisation and its various audiences (or ‘publics’ – hence ‘public relations’). In PR an audience is someone who forms an opinion about the organisation. PR activity looks to positively influence that opinion on behalf of the organisation. […]

By Alexa Forbes

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