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Creativity, collaboration and graft: How to market your business to a new audience

Creativity, collaboration and graft: How to market your business to a new audience

Earlier this week, Prime Minister Jacinda Ardern said New Zealand will not have open borders with the rest of the world for “a long time to come”.  That is a sobering statement for a business community, especially in Queenstown Lakes District, which has been built to appeal to international customers and their holiday dollars.  While a […]

By Paul Taylor

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COVID-19 Marketing Support fund for brands

COVID-19 Marketing Support fund for brands

Scope Media is pleased to advise that we are now a registered Service Provider with the Regional Business Partner Network. The Government has now added Marketing services to its $25 million COVID-19 Business Advisory Fund. This means that businesses are able to access expert advice and support for their marketing needs to the value of […]

By Celia Crosbie

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What we can learn about business communication during COVID-19

What we can learn about business communication during COVID-19

We are all used to constant social interaction, be it physical or virtual, but in the time of Covid-19, we are forced to carefully select the people that we most want to connect with. This offers a rare opportunity to hone in on the key players in your own professional lives and forge new ways […]

By Haley Passmore

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How to adjust your marketing communications messaging for the new BAU after Covid-19 lockdown

How to adjust your marketing communications messaging for the new BAU after Covid-19 lockdown

There’s a saying in politics that you should “never let a good crisis go to waste”. It’s the ultimate advice for anyone who favours expediency over emotion, and has been attributed to everyone from Winston Churchill to Niccolo Machiavelli.  In the case of the coronavirus crisis, however, you should tread very carefully.  A recent study […]

By Celia Crosbie

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Communicating in a crisis

Communicating in a crisis

The majority of New Zealand businesses have suffered some form of disruption due to COVID-19, particularly in the Queenstown Lakes. Although this type of external crisis is unfortunately largely unavoidable, strong communication both within your business and with your audiences is now more important than ever. A crisis can arise through various internal and external […]

By Rebecca Williamson

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Scope Media finalists in national PREScom Awards for Call Me Local campaign

Scope Media finalists in national PREScom Awards for Call Me Local campaign

MEDIA RELEASE FROM SCOPE MEDIA, WANAKA 18 November 2019. For immediate release  This year’s Wanaka A&P Show ‘Call Me Local’ campaign has been acknowledged in three categories at the prestigious New Zealand Communications Council PREScom Awards. Wanaka-based PR, communications and digital marketing agency Scope Media has been named as a finalist in the Best Integrated […]

By Celia Crosbie

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Scope Media among finalists for national PREScom Awards

Scope Media among finalists for national PREScom Awards

Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand.

By Celia Crosbie

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What to consider when choosing your company’s brand name

What to consider when choosing your company’s brand name

The name of your business instantly conveys who you are and what you are about. While it can be as descriptive and traditional as Air New Zealand, a brand name can also capture interest, such as the simple yet incredibly effective Apple. There may be a captivating story behind your company, or perhaps it was […]

By Rebecca Williamson

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