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What's on in the world of social, digital and traditional media, written by our team.

Back Your Backyard: Is the domestic tourism push working?

Back Your Backyard: Is the domestic tourism push working?

Queenstown – expensive, Southland and Otago – cold. Those are some of the domestic perceptions of key New Zealand destinations as gleaned by insights company Research First, which has a Wānaka office. Research First has put together this fascinating slide on Kiwis’ perceptions around the domestic tourism push. A ‘quick dive’ exercise undertaken early July, […]

By Celia Crosbie

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Top tips on how to speak to the media

Top tips on how to speak to the media

It’s been a long day. A crisis erupted at work and you and your colleagues have been flat-out trying to make amends to something completely out of your control. You sit down for a team meeting to take a breath, recalibrate and assess the damage. Then your phone rings. It’s a journalist from a well-known […]

By Rebecca Williamson

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Be brand-ready for the trans-Tasman bubble

Be brand-ready for the trans-Tasman bubble

A report by Hotels.com in 2019 found that across the US, UK and Australia the average person spent 10 hours researching their holiday. Expedia have reported that on average a person visits 38 sites before booking a holiday. In February of this year We Are Social reported that the average Aussie spent nearly 40 hours […]

By Steven Blackburn

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How to adjust your brand story after COVID-19

How to adjust your brand story after COVID-19

Creating a captivating and authentic brand story Every brand has a story to tell. Whether it’s how your business was developed, the reason why you exist or your meaningful connections to your audiences, the environment, sustainability or a solution to a particular problem, there is something intriguing about your business that your audience needs to […]

By Rebecca Williamson

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Creativity, collaboration and graft: How to market your business to a new audience

Creativity, collaboration and graft: How to market your business to a new audience

In early May, Prime Minister Jacinda Ardern said New Zealand will not have open borders with the rest of the world for “a long time to come”.  That is a sobering statement for a business community, especially in Queenstown Lakes District, which has been built to appeal to international customers and their holiday dollars.  While a […]

By Paul Taylor

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PR for SEO: How to build your brand presence online

PR for SEO: How to build your brand presence online

Get ahead of the digital hustle    Acquiring the attention of your audience is one thing but generating interest from Google and other search engines is another game altogether.   The rise of social media and the way we consume our news and information has disrupted the media landscape and, although the game is fast-paced, it is possible for online-savvy brands to keep up in the digital world.   Your website is your most important tool for communicating to your audience and, […]

By Rebecca Williamson

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COVID-19 Marketing Support fund for brands

COVID-19 Marketing Support fund for brands

Scope Media is pleased to advise that we are now a registered Service Provider with the Regional Business Partner Network. The Government has now added Marketing services to its $25 million COVID-19 Business Advisory Fund. This means that businesses are able to access expert advice and support for their marketing needs to the value of […]

By Celia Crosbie

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What we can learn about business communication during COVID-19

What we can learn about business communication during COVID-19

We are all used to constant social interaction, be it physical or virtual, but in the time of Covid-19, we are forced to carefully select the people that we most want to connect with. This offers a rare opportunity to hone in on the key players in your own professional lives and forge new ways […]

By Haley Passmore

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How brands must adapt to be seen in a shrinking media environment

How brands must adapt to be seen in a shrinking media environment

The recent news about major New Zealand media outlets collapsing and laying off staff as a result of the Covid-19 lockdown has sent shockwaves through the New Zealand public as well as the news industry. Many of the country’s much loved and respected publications, including The Listener, North & South, Kia Ora, Woman’s Day, Your […]

By Celia Crosbie

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How to adjust your marketing communications messaging for the new BAU after Covid-19 lockdown

How to adjust your marketing communications messaging for the new BAU after Covid-19 lockdown

There’s a saying in politics that you should “never let a good crisis go to waste”. It’s the ultimate advice for anyone who favours expediency over emotion, and has been attributed to everyone from Winston Churchill to Niccolo Machiavelli.  In the case of the coronavirus crisis, however, you should tread very carefully.  A recent study […]

By Celia Crosbie

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Communicating in a crisis

Communicating in a crisis

The majority of New Zealand businesses have suffered some form of disruption due to COVID-19, particularly in the Queenstown Lakes. Although this type of external crisis is unfortunately largely unavoidable, strong communication both within your business and with your audiences is now more important than ever. A crisis can arise through various internal and external […]

By Rebecca Williamson

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Good communications with colleagues, clients and stakeholders through COVID-19

Good communications with colleagues, clients and stakeholders through COVID-19

The outbreak of COVID-19 has seen New Zealand businesses and staff shift from the comforting normalcy of a shared, collaborative workspace to an isolated home office or kitchen table.  But the change of scenery doesn’t have to equate to a downturn in productivity. This is a practical time to ramp up your company’s communications competency and your own personal relationship and time-management skills. Here’s a step-by-step […]

By Rebecca Williamson

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It’s time to face the algorithms and update your Facebook marketing strategy

It’s time to face the algorithms and update your Facebook marketing strategy

For a long time, business success on Facebook was judged by the number of “fans” following your page. But there were some significant implications when every businessman and businesswoman with a laptop adopted Facebook as their #1 ad platform. Over the last 15 years Facebook went from a breakthrough social sharing platform to Google’s biggest rival for advertisers’ ad spend. Over the years Facebook have had to […]

By Grace McDonough

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Top 2020 Facebook marketing trends to benefit your brand

Top 2020 Facebook marketing trends to benefit your brand

Facebook remains a powerhouse marketing tool for your business. With 1.56 billion users each day, this social media icon is much more than a meeting place for friends – Facebook is an essential platform for brand promotion. Whether your business is large or small; national or international, a smart marketing plan on Facebook will ensure […]

By Haley Passmore

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Scope Media finalists in national PREScom Awards for Call Me Local campaign

Scope Media finalists in national PREScom Awards for Call Me Local campaign

MEDIA RELEASE FROM SCOPE MEDIA, WANAKA 18 November 2019. For immediate release  This year’s Wanaka A&P Show ‘Call Me Local’ campaign has been acknowledged in three categories at the prestigious New Zealand Communications Council PREScom Awards. Wanaka-based PR, communications and digital marketing agency Scope Media has been named as a finalist in the Best Integrated […]

By Celia Crosbie

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Scope Media among finalists for national PREScom Awards

Scope Media among finalists for national PREScom Awards

Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand.

By Celia Crosbie

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Tips for creating winning social media content

Tips for creating winning social media content

Social media is about building visibility and the reputation of your brand. It’s one of those all-important layers of trust that a company, organisation or individual should continually be working on. But it’s more than just publishing regular updates and being constantly active in your chosen networks. The most important part is your content – […]

By Celia Crosbie

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What to consider when choosing your company’s brand name

What to consider when choosing your company’s brand name

The name of your business instantly conveys who you are and what you are about. While it can be as descriptive and traditional as Air New Zealand, a brand name can also capture interest, such as the simple yet incredibly effective Apple. There may be a captivating story behind your company, or perhaps it was […]

By Rebecca Williamson

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How to feature in mass market media

How to feature in mass market media

Traditional mass market media still plays a vital role in our society, therefore it remains a crucial component of your public relations strategy. But how do you get your product or service mentioned in mainstream newspapers, magazines, TV or radio? It’s simply not as straightforward as sending out a press release and crossing your fingers […]

By Rebecca Williamson

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Top five social media trends for 2016

Top five social media trends for 2016

This year has been a big year for social media developments, but marketers are predicting 2016 will be even bigger as more companies invest heavily into social media and digital marketing to get their messages across. There are countless digital marketing predictions out there, but here are our top five social media trends for 2016: 1. […]

By Celia Crosbie

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Should I use Instagram for my business?

Should I use Instagram for my business?

Instagram is a powerful social media tool and one that you should definitely consider embracing if your audience is on there. First, ask yourself these questions: Do you have the resources? Will it work for your business? Can you build a strategy that fits around your business goals? Can you see the long-term benefit? We […]

By Tracey O'Loughlin

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Corporate communication guidelines

Corporate communication guidelines

Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels 24/7. It’s now crucial that your business has some communication guidelines or rules in place […]

By Rebecca Williamson

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Get your business noticed on the biggest social media platform

Get your business noticed on the biggest social media platform

Are you a small business and find it hard to reach the people that matter? Do you have a unique audience? Here are a few helpful tips on how to make your company more visible in your local community and to get your business noticed on the biggest social media platform: Facebook. A picture is […]

By Tracey O'Loughlin

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Online reputation management – how to protect your digital presence

Online reputation management – how to protect your digital presence

Reputation management has long been a part of public relations, but with the rise of social media, it’s become even more important. Social and digital media are great tools for you as an individual, or a company, to be seen as an expert in your field. If this is the case, then make sure you […]

By Celia Crosbie

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How to adapt to the advances of social media within your business

How to adapt to the advances of social media within your business

Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]

By Celia Crosbie

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Google’s mobile-friendliness changes explained

Google’s mobile-friendliness changes explained

By now you should be aware that this month, Google has changed its algorithm to include “mobile friendliness” in its search engine rankings. Basically, if your website is formatted for mobile devices, it will have a better chance of showing up in the search rankings than a site that is not mobile-friendly. Just to be […]

By Celia Crosbie

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Engaging communities on behalf of the Wanaka A&P Show

Engaging communities on behalf of the Wanaka A&P Show

The Wanaka A&P Show is a major event for the Wanaka community, attracting thousands of visitors to the town in March every year. Scope Media has managed the Wanaka A&P Show’s public relations and social media for the past two years, helping event organisers raise the profile to ensure continuous growth. Working with the dedicated […]

By Celia Crosbie

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Public relations today – achieving your goals by integrating digital and traditional methods

Public relations today – achieving your goals by integrating digital and traditional methods

It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]

By Celia Crosbie

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Search Engine Marketing 101

Search Engine Marketing 101

Website design and SEO are crucial foundations of any website, but they are only the starting point. If you want your website to consistently attract high volumes of traffic then you need to invest in Search Engine Marketing. Search Engine Marketing or SEM is a fundamental part of website promotion. It combines Search Engine Optimisation […]

By Celia Crosbie

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The importance of awesome content for your digital media

The importance of awesome content for your digital media

Today, more than ever, businesses need to ensure they have good content on their digital media platforms if they want to create brand awareness. People today can access information in a number of ways. They are no longer beholden to print or TV media – so to reach them you need to create content that […]

By Celia Crosbie

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What is Search Engine Optimisation and why do I need to know about it?

SEO

What is Search Engine Optimisation and why do I need to know about it?

Search Engine Optimisation or ‘SEO’ is one of the most important strategies to undertake when building or updating a website. It really is one of the foundation building blocks needed to optimise the number of visits you can get to your website. Wikipedia defines SEO as “the process of affecting the visibility of a website […]

By Celia Crosbie

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Five simple ways to get ahead in digital marketing

Five simple ways to get ahead in digital marketing

Digital marketing is absolutely essential in today’s world. But with so many different platforms, services and ever-changing technology, it can all seem a bit intimidating. What do you prioritise? Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow: 1. Set one clear goal […]

By Celia Crosbie

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Five ways to increase your social media interaction

Five ways to increase your social media interaction

Social media is a fantastic business tool if used well. It gives you the ability to create a personality around your brand, and market yourself in a much more interactive way than traditional channels. With interaction being the name of the game, here are five tips to ensure you get the most out of your […]

By Celia Crosbie

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Engaging Wanaka with strategic PR and communications

How do you engage the community over a potentially controversial issue? That was the question charitable organisation the Wanaka Watersports Facility Trust asked Scope Media recently as they proceed towards their goal of creating a fantastic facility for Wanaka. The Wanaka Watersports Facility Trust is driving a project to build a high quality, functional, low-profile […]

By Celia Crosbie

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Scope Media’s Wanaka copywriting goes to Silicon Valley

Queenstown and Wanaka copywriting experts Scope Media has recently produced a slick-looking booklet on doing business in Wanaka that went all the way to Silicon Valley. Our client, the Wanaka Chamber of Commerce, asked us to write and put together a special document that would attract international companies to come to Wanaka for business. Wanaka […]

By Celia Crosbie

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Scope Media’s web copywriting for Wanaka and Dunedin-based law firm

Scope Media has recently helped with the development of another brilliant website by providing great web copywriting for a Wanaka and Dunedin-based law firm. We were recently asked by top Dunedin marketing agency Immersion Marketing to write the web copy for their client, law firm Gallaway Cook Allan. Gallaway Cook Allan wanted a completely new […]

By Celia Crosbie

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How does PR differ from advertising?

How does PR differ from advertising?

In advertising, you pay for your space and you have full control of what you put in that space. You know what publication/radio/google place you’ve bought and that what is in there is exactly what you agreed. In PR, any space dedicated to your story is the result of a reporter publishing whatever they see […]

By Alexa Forbes

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New mobile site puts Queenstown at the world’s fingertips

Destination Queenstown is again proving it’s leading the charge online with the launch of its brand new site for mobile devices. The tourism marketing agency today announced its second-generation mobile site m.queenstownNZ.co.nz went live. It’s a slick, pretty, easy to navigate version of Destination Queenstown’s full website, queenstownNZ.co.nz, and is aimed at targeting millions of […]

By Celia Crosbie

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Is it a story? Tips on how to pitch your message to the media

Is it a story? Tips on how to pitch your message to the media

Journalists take calls every day for story pitches – from public relations companies and from the public. Some pitches grab the journalist’s attention and lead to a story being published in a newspaper or magazine, or featured on the radio or television. Other pitches get a polite – or occasionally more abrupt – refusal. The […]

By Celia Crosbie

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What is Public Relations?

What is Public Relations?

In its pure form, public relations is a sustained effort to build and maintain positive relationships between an organisation and its various audiences (or ‘publics’ – hence ‘public relations’). In PR an audience is someone who forms an opinion about the organisation. PR activity looks to positively influence that opinion on behalf of the organisation. […]

By Alexa Forbes

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