Scope Media
Sharing Your Stories

Blog

What's on in the world of social, digital and traditional media, written by our team.

It’s time to face the algorithms and update your Facebook marketing strategy

It’s time to face the algorithms and update your Facebook marketing strategy

For a long time, business success on Facebook was judged by the number of “fans” following your page. But there were some significant implications when every businessman and businesswoman with a laptop adopted Facebook as their #1 ad platform. Over the last 15 years Facebook went from a breakthrough social sharing platform to Google’s biggest rival for advertisers’ ad spend. Over the years Facebook have had to […]

By Grace Leadbetter

Read article
Top 2020 Facebook marketing trends to benefit your brand

Top 2020 Facebook marketing trends to benefit your brand

Facebook remains a powerhouse marketing tool for your business. With 1.56 billion users each day, this social media icon is much more than a meeting place for friends – Facebook is an essential platform for brand promotion. Whether your business is large or small; national or international, a smart marketing plan on Facebook will ensure […]

By Haley Passmore

Read article
Scope Media finalists in national PREScom Awards for Call Me Local campaign

Scope Media finalists in national PREScom Awards for Call Me Local campaign

MEDIA RELEASE FROM SCOPE MEDIA, WANAKA 18 November 2019. For immediate release  This year’s Wanaka A&P Show ‘Call Me Local’ campaign has been acknowledged in three categories at the prestigious New Zealand Communications Council PREScom Awards. Wanaka-based PR, communications and digital marketing agency Scope Media has been named as a finalist in the Best Integrated […]

By Celia Crosbie

Read article
Scope Media among finalists for national PREScom Awards

Scope Media among finalists for national PREScom Awards

Wanaka and Queenstown communications agency Scope Media is a finalist in the New Zealand PREScom Awards for its campaign that launched Queenstown’s $2 bus brand.

By Celia Crosbie

Read article
Tips for creating winning social media content

Tips for creating winning social media content

Social media is about building visibility and the reputation of your brand. It’s one of those all-important layers of trust that a company, organisation or individual should continually be working on. But it’s more than just publishing regular updates and being constantly active in your chosen networks. The most important part is your content – […]

By Celia Crosbie

Read article
What to consider when choosing your company’s brand name

What to consider when choosing your company’s brand name

The name of your business instantly conveys who you are and what you are about. While it can be as descriptive and traditional as Air New Zealand, a brand name can also capture interest, such as the simple yet incredibly effective Apple. There may be a captivating story behind your company, or perhaps it was […]

By Rebecca Williamson

Read article
How to feature in mass market media

How to feature in mass market media

Traditional mass market media still plays a vital role in our society, therefore it remains a crucial component of your public relations strategy. But how do you get your product or service mentioned in mainstream newspapers, magazines, TV or radio? It’s simply not as straightforward as sending out a press release and crossing your fingers […]

By Rebecca Williamson

Read article
Top five social media trends for 2016

Top five social media trends for 2016

This year has been a big year for social media developments, but marketers are predicting 2016 will be even bigger as more companies invest heavily into social media and digital marketing to get their messages across. There are countless digital marketing predictions out there, but here are our top five social media trends for 2016: 1. […]

By Celia Crosbie

Read article
Should I use Instagram for my business?

Should I use Instagram for my business?

Instagram is a powerful social media tool and one that you should definitely consider embracing if your audience is on there. First, ask yourself these questions: Do you have the resources? Will it work for your business? Can you build a strategy that fits around your business goals? Can you see the long-term benefit? We […]

By Tracey O'Loughlin

Read article
Corporate communication guidelines

Corporate communication guidelines

Consistency is key – it’s a phrase we hear all the time in communications, and never has it been so relevant than in this day and age when we are constantly communicating with our customers and clients through various channels 24/7. It’s now crucial that your business has some communication guidelines or rules in place […]

By Rebecca Williamson

Read article
Get your business noticed on the biggest social media platform

Get your business noticed on the biggest social media platform

Are you a small business and find it hard to reach the people that matter? Do you have a unique audience? Here are a few helpful tips on how to make your company more visible in your local community and to get your business noticed on the biggest social media platform: Facebook. A picture is […]

By Tracey O'Loughlin

Read article
Online reputation management – how to protect your digital presence

Online reputation management – how to protect your digital presence

Reputation management has long been a part of public relations, but with the rise of social media, it’s become even more important. Social and digital media are great tools for you as an individual, or a company, to be seen as an expert in your field. If this is the case, then make sure you […]

By Celia Crosbie

Read article
How to adapt to the advances of social media within your business

How to adapt to the advances of social media within your business

Recently I was asked to give a presentation to community newspaper editors from around New Zealand about the importance of embracing social media. In today’s media environment, newspapers are facing serious challenges with traditional advertising declining – and advertisers favouring digital marketing methods. Digital technology has played a big part in disrupting existing systems everywhere […]

By Celia Crosbie

Read article
Google’s mobile-friendliness changes explained

Google’s mobile-friendliness changes explained

By now you should be aware that this month, Google has changed its algorithm to include “mobile friendliness” in its search engine rankings. Basically, if your website is formatted for mobile devices, it will have a better chance of showing up in the search rankings than a site that is not mobile-friendly. Just to be […]

By Celia Crosbie

Read article
Engaging communities on behalf of the Wanaka A&P Show

Engaging communities on behalf of the Wanaka A&P Show

The Wanaka A&P Show is a major event for the Wanaka community, attracting thousands of visitors to the town in March every year. Scope Media has managed the Wanaka A&P Show’s public relations and social media for the past two years, helping event organisers raise the profile to ensure continuous growth. Working with the dedicated […]

By Celia Crosbie

Read article
Public relations today – achieving your goals by integrating digital and traditional methods

Public relations today – achieving your goals by integrating digital and traditional methods

It’s no secret that the face of today’s media has changed. Media outlets are cutting back on their resources: in some cases journalists aren’t just required to source and write stories – they also have to be photographers, videographers, sub-editors and content management system operators. Not only that, the journalist is expected to have a […]

By Celia Crosbie

Read article
Search Engine Marketing 101

Search Engine Marketing 101

Website design and SEO are crucial foundations of any website, but they are only the starting point. If you want your website to consistently attract high volumes of traffic then you need to invest in Search Engine Marketing. Search Engine Marketing or SEM is a fundamental part of website promotion. It combines Search Engine Optimisation […]

By Celia Crosbie

Read article
The importance of awesome content for your digital media

The importance of awesome content for your digital media

Today, more than ever, businesses need to ensure they have good content on their digital media platforms if they want to create brand awareness. People today can access information in a number of ways. They are no longer beholden to print or TV media – so to reach them you need to create content that […]

By Celia Crosbie

Read article
What is Search Engine Optimisation and why do I need to know about it?

SEO

What is Search Engine Optimisation and why do I need to know about it?

Search Engine Optimisation or ‘SEO’ is one of the most important strategies to undertake when building or updating a website. It really is one of the foundation building blocks needed to optimise the number of visits you can get to your website. Wikipedia defines SEO as “the process of affecting the visibility of a website […]

By Celia Crosbie

Read article
Five simple ways to get ahead in digital marketing

Five simple ways to get ahead in digital marketing

Digital marketing is absolutely essential in today’s world. But with so many different platforms, services and ever-changing technology, it can all seem a bit intimidating. What do you prioritise? Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow: 1. Set one clear goal […]

By Celia Crosbie

Read article
Five ways to increase your social media interaction

Five ways to increase your social media interaction

Social media is a fantastic business tool if used well. It gives you the ability to create a personality around your brand, and market yourself in a much more interactive way than traditional channels. With interaction being the name of the game, here are five tips to ensure you get the most out of your […]

By Celia Crosbie

Read article

Engaging Wanaka with strategic PR and communications

How do you engage the community over a potentially controversial issue? That was the question charitable organisation the Wanaka Watersports Facility Trust asked Scope Media recently as they proceed towards their goal of creating a fantastic facility for Wanaka. The Wanaka Watersports Facility Trust is driving a project to build a high quality, functional, low-profile […]

By Celia Crosbie

Read article

Scope Media’s Wanaka copywriting goes to Silicon Valley

Queenstown and Wanaka copywriting experts Scope Media has recently produced a slick-looking booklet on doing business in Wanaka that went all the way to Silicon Valley. Our client, the Wanaka Chamber of Commerce, asked us to write and put together a special document that would attract international companies to come to Wanaka for business. Wanaka […]

By Celia Crosbie

Read article

Scope Media’s web copywriting for Wanaka and Dunedin-based law firm

Scope Media has recently helped with the development of another brilliant website by providing great web copywriting for a Wanaka and Dunedin-based law firm. We were recently asked by top Dunedin marketing agency Immersion Marketing to write the web copy for their client, law firm Gallaway Cook Allan. Gallaway Cook Allan wanted a completely new […]

By Celia Crosbie

Read article
How does PR differ from advertising?

How does PR differ from advertising?

In advertising, you pay for your space and you have full control of what you put in that space. You know what publication/radio/google place you’ve bought and that what is in there is exactly what you agreed. In PR, any space dedicated to your story is the result of a reporter publishing whatever they see […]

By Alexa Forbes

Read article

New mobile site puts Queenstown at the world’s fingertips

Destination Queenstown is again proving it’s leading the charge online with the launch of its brand new site for mobile devices. The tourism marketing agency today announced its second-generation mobile site m.queenstownNZ.co.nz went live. It’s a slick, pretty, easy to navigate version of Destination Queenstown’s full website, queenstownNZ.co.nz, and is aimed at targeting millions of […]

By Celia Crosbie

Read article
Is it a story? Tips on how to pitch your message to the media

Is it a story? Tips on how to pitch your message to the media

Journalists take calls every day for story pitches – from public relations companies and from the public. Some pitches grab the journalist’s attention and lead to a story being published in a newspaper or magazine, or featured on the radio or television. Other pitches get a polite – or occasionally more abrupt – refusal. The […]

By Celia Crosbie

Read article
What is Public Relations?

What is Public Relations?

In its pure form, public relations is a sustained effort to build and maintain positive relationships between an organisation and its various audiences (or ‘publics’ – hence ‘public relations’). In PR an audience is someone who forms an opinion about the organisation. PR activity looks to positively influence that opinion on behalf of the organisation. […]

By Alexa Forbes

Read article