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It’s time to face the algorithms and update your Facebook marketing strategy

It’s time to face the algorithms and update your Facebook marketing strategy

For a long time, business success on Facebook was judged by the number of “fans” following your page. But there were some significant implications when every businessman and businesswoman with a laptop adopted Facebook as their #1 ad platform. Over the last 15 years Facebook went from a breakthrough social sharing platform to Google’s biggest rival for advertisers’ ad spend. Over the years Facebook have had to […]

By Grace McDonough

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