Scope Media
Sharing Your Stories

About Us

Today’s media landscape is ever-evolving, with advances in technology and social media changing the way we consume information. And it’s even harder for brands to cut through the online clutter and have a lasting impact with their customers.

But the need for good storytelling and authentic communication remains the same.

That’s why Scope Media helps people connect with their audiences through personal networking, strategic communications, content creation and highly targeted digital marketing, so they can share their stories with the world.

Sharing Your Stories

About Us

Today’s media landscape is ever-evolving, with advances in technology and social media changing the way we consume information. And it’s even harder for brands to cut through the online clutter and have a lasting impact with their customers.

But the need for good storytelling and authentic communication remains the same.

That’s why Scope Media helps people connect with their audiences through personal networking, strategic communications, content creation and highly targeted digital marketing, so they can share their stories with the world.

We believe that everyone has a story to tell.

We exist to communicate your story in the most effective way possible – in the right place, to the right people. We establish lasting connections between a brand and its audience through work that listens, engages, informs, convinces and inspires. Our work has been recognised by the New Zealand Communications Council’s PREScom committee – we have been named finalists in the 2018 and 2019 Pressies Awards.

Based in Wanaka and Queenstown, Scope Media is the Southern Lakes’ only PR, communications and content creation agency that specialises in digital. We are also deeply connected within our local place and to its people.

We are committed to sharing clients’ stories and reaching their audiences with understanding, tenacity, exceptional standards, responsiveness, integrity and trust.

Scope Media is a member of the Public Relations Institute of New Zealand.

About our team

Our combined journalistic, communications, creative and digital marketing expertise helps brands achieve their business goals and stand out from the crowd.

Celia Crosbie
Managing Director

Celia is an award-winning former journalist who has worked and edited for major print and broadcast media in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London and is an Accredited Public Relations professional. She enjoys long-standing relationships with media and has a deep understanding of the local and national media scene. She also specialises in communications strategy, social media and digital strategy, copywriting for SEO, and knows how to get the right message in front of the right people.

Alexa Forbes
Adviser

Following an extensive career as a well-known public relations professional, an expert in crisis management and as a media-training specialist, Alexa provides support and direction for Scope Media and client strategies. A sustainability and futures-thinking facilitator, Alexa holds a Masters in Professional Practice and a Grad Dip in Sustainable Development – valuable skills for the design of strategic communications. As a former Queenstown Lakes District Councillor and now Otago Regional Councillor, Alexa is well-versed in local issues.

Rebecca Williamson
Senior Communications Consultant

An accomplished journalist, writer and editor, Rebecca has worked for NZ’s top-selling magazines and publications and honed her PR skills in Melbourne. As well as being an expert in executing effective communications strategies and campaigns, she brings extensive insider knowledge of NZ and international print and online media, knows how to craft compelling copy targeted at any audience and can get your story or organisation noticed.

Grace Leadbettter
Digital Media Specialist

Grace is a specialist in online ad buying, with experience in planning and executing successful multi-million-dollar campaigns throughout both Australasia and the United Kingdom. Her involvement with clients ranging across all major industries is reflected in her digital strategy proposals, which focus on the connection of online action with offline business success. She has mastered the ins and outs of the global digital ad buying market with a proven track record of reaching and engaging valued audiences online.

Haley Passmore
Account Executive / Writer

With eight years’ experience in local and central government, Haley brings strong advisory, communication, and project management skills to the Scope Media team. Her varied roles as policy advisor at the Ministry of Education, collections analyst at Statistics New Zealand, and local board advisor at Auckland Council have put her in good stead to write and work with people across a range of topics.