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Up to 70 jobs to go at Shanton Fashions Limited

Up to 70 jobs to go at Shanton Fashions Limited


Up to 70 staff working for Shanton Fashions Limited will lose their jobs and 17 stores will close as the company begins a restructuring process amid voluntary administration.

Of the 37 stores nationwide, those due to close are Eastgate, Northlands, Whakatane, Masterton, The Base, Palmerston North, Feilding, Thames, Gisborne, Napier, Nelson, Westgate, Fraser Cove, Sylvia Park, Botany, Manukau Supa and Albany.

Some staff will be relocated to other stores, although administrator Bryan Williams, of BWA Insolvency, says he is unsure at this stage how many staff will relocate.

“It is with a great deal of regret that the store footprint needs to reduce, but this is the first step towards the rehabilitation of a brand that has been an icon in the New Zealand marketplace for more than 30 years,” Williams says.

“As with any company restructure, it is a very difficult decision, but it was necessary to close the stores. Many stores are the heritage of the Shanton business before it went into receivership in 2012. The stores are too big for the type of commercial activity Shanton should be doing and therefore uneconomic,” he adds.

Williams, an insolvency expert, was appointed administrator when Shanton Fashions Ltd went into voluntary administration on January 11, 2015. The company owes $7.79 million to 206 creditors, including the IRD and outstanding holiday pay owed to Shanton employees. As of January 11, there are 155 Shanton employees nationwide.

All affected staff are full-time equivalents. Williams formally notified managers and staff on Tuesday, February 24, but notice will run from March 2, 2015. He has assured all affected staff that all employee entitlements (holiday pay) will be paid on the final day of employment. For two-week-notice staff this will be March 15, 2015, and four-week-notice staff will finish on March 29, 2015.

“Many of the staff are very sad to lose the Shanton connection and some have been employees for a very long time. They have been loyal and committed throughout this process and many are keen to be part of the new era for the ‘Shanton lady’,” Williams says.

Meanwhile, the sale of the business continues and will be concluded next Tuesday, March 3. Five possible contenders remain and negotiations are currently taking place.

Bryan Williams is unavailable for further comment until the business sale process is concluded.


For further information, please contact:
Bryan Williams, Principal, BWA Insolvency – 0800 292 467,

About BWA Insolvency:
BWA Insolvency is a leading Auckland-based, but nationally-operating, insolvency practice. Led by its Principal, Bryan Williams, BWA Insolvency handles receiverships, liquidations and voluntary administrations. BWA Insolvency has been helping businesses – from small entrepreneurs to large corporates – with business issues for more than 20 years. Bryan Williams has established himself as an expert in voluntary administration. His skills have enabled businesses to recover from their insolvency issues, instead of otherwise facing liquidation

Voluntary administration (VA) is the formal insolvency process adopted where a presumption exists that the business can continue in existence. It is the legal framework that enables the potential for a workout from difficult economic circumstances. Liquidation is terminal in the company’s life whereas VA offers hope of commercial revival brought about through the skills of the administrator to focus and harmonise all the resources of the company into a recovery plan.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning former journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.