Scope Media
Sharing Your Stories

Online reputation management – how to protect your digital presence

Online reputation management – how to protect your digital presence

Reputation management has long been a part of public relations, but with the rise of social media, it’s become even more important.

Social and digital media are great tools for you as an individual, or a company, to be seen as an expert in your field. If this is the case, then make sure you consider creating content around your reputation goals – and include it in your communications strategy.

But social media can also be detrimental when it comes to your reputation: You can have a great reputation one day, but a slip on your Facebook page or Twitter handle, or someone else posting something on your timeline, can result in your brand being tarnished then next. And worse still, it becomes news in mainstream media.

Here are some useful online reputation management tips to avoid a crisis:

  • Get your personal social media pages in order – check your privacy settings, invest time in your LinkedIn profile.
  • Google yourself – see what comes up.
  • Never use digital media in times of anger – it just looks ugly and you’ll end up regretting it.
  • Monitor your business’ social media channels constantly for both negative and positive comments.
  • Respond to online feedback as quickly as possible. Often people just want to be listened to.

If you or your business needs help with an online reputation management audit, or you want to talk about raising your online profile, get in touch.

Celia Crosbie
Written by Celia Crosbie
Celia is an award-winning journalist who has worked for newspapers and radio stations in New Zealand and magazines in the United Kingdom. She has worked in public relations in both NZ and London. Celia also specialises in digital media strategy and website copywriting for SEO.